Job Description

The Opportunity

• Adecco is partnering with a leading bank to look for a Campaign & Event Manager
• Focus: Marketing activation and engagement opportunities
• Salary between $4,000 - $7,000 depending on relevant campaign management experience
• Location: CBD
• Start in Jan 2025, 12 months contract

Job scopeAs part of the Regional SME & Midcap marketing team, you are embedded with the sales and product business teams to translate business priorities into an actionable communication strategy for the segment. It will be in your scope to drive and execute marketing activations and engagement opportunities to prospect, upsell and cross-sell. You will play an important multi-functional role to drive engagement across thematics like Sustainability, Digitalisation and Regional Connectivity, bringing our life the brand promise of 'Growing your business is our business, add our strength to yours'.You need to plan and operationalise SME marketing activations across IBG led thematic & 'Whole of Govt' engagement initiatives (Sustainability, Regional Connectivity, Digitalisation etc) and support Midcap marketing engagements (but not limited to):

• Develop and drive activation/ event execution: From pre-event planning to post event evaluation, across all logistics & administrative tasks. - With consideration to drive awareness to conversion
• Partner closely with content team to generate articles and videos to amplify initatives and events, enhancing thought leadership and client engagements.
• Manage day-to-day stakeholder management to bring to life the various marketing & engagement initiatives
• Partner closely with business and relationship managers to support their revenue targets (Also ensuring that the communications and positioning is aligned to meet targets)
• Delivering to the KPIs; RSVP, click-through, reach, leads, conversions (but not limited to) - Define and develop a measured approach to the agreed business outcomes
• Co-develop launch and/or engagement plans with our partners (Both physical and online events)
• Have an omnichannel execution plan to include - ATL, BTL and PR in partnership with our Group Strategic Marketing Communications team
• Develop best practice in activation marketing to share with in-country marketing teams - India, Indonesia, China, Taiwan and Hong Kong

Requirements: * Bachelor's degree with a minimum of 3 years' experience in a brand marketing, digital marketing or in similar environments

• Have a problem solving, data-driven mindset, developing cohesive programs to scale, while having the ability to understand the larger business outcomes (for the near and long term)
• Strong skills in communications, brand, product, project management and ability to develop and execution on commercialisation plans
• Have had previous successful initiatives in achieving targets while working with creative and media agencies
• Be an effective stakeholder to be highly collaborative and execute seamlessly of cross-functional initiatives
• Ability to work effectively in a fast-paced environment and multitask
• Highly adaptable and learn quickly from feedback to respond with prompt solutions to demonstrate the dynamic evolution required
• A self-starter that is decisive, have a positive attitude while having a keen eye to detail
• Be an active team member in the SME regional marketing team and to the extended IBG regional team
• Foster excellent relationships across the cross functional teams to support collaboration efforts
• Strong organizational skills and attention to detail with excellent communication and interpersonal abilities.
• Enthusiasm for learning and a passion for the events management

Next Step

• We could contact you in the soonest time if you directly send your resume to: amos.tan@adecco.com
• Email Topic: Apply Campaign & Event Manager
• We regret to inform that only shortlisted candidates will be contacted

Amos Tan Jun Han
EA Licence Number: 91C2918
Personnel Registration Number: R23113385Amos Tan Jun Han
EA Licence Number: 91C2918
Personnel Registration Number: R23113385

Adecco