Oversee end-to-end activity program management by planning of promotions, getting investment, promotional support, product forecasting, execution, and post-activity evaluation.
Work together with various brands in the planning of their promotional budgets through over-the-counter promotions and high-profile brand activations within retail outlets
Plan, develop and implement the annual brand promotional strategy focused on retail and distribution channel and execute marketing plan.
Ensure profitability of the retail and distribution business through the allocation of promotional spaces and rentals negotiations.
Building lasting supplier relationships and negotiate with suppliers to achieve promotional support (price support, incentives, testers, tasting materials, GWP etc.) for the business.
Analyze of key performance indicators (KPIs) and evaluate performance of activities and promotions.
Refine promotional mechanics and activation concepts to increase effectiveness of promotions.
Conduct post-activity report
Requirements
Degree in Business, Marketing or any related discipline
2-3 years Marketing experience with Retail or FMCG industry
Experience in vendor management
Excellent communication and negotiation skills
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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