Job Description

Channel Sales Executive (E-Commerce Platforms)

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1. Overview

The Channel Sales Executive (E-Commerce) is responsible for driving revenue growth across all online sales platforms -- including

Shopee, Lazada, TikTok Shop, Amazon, and other marketplaces

. The role focuses on optimizing listings, running promotions, analyzing performance, and coordinating with marketing and logistics teams to maximize sales, visibility, and profitability.

2. Key Responsibilities

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A. Platform Management & Optimization

Manage and maintain official store accounts on

Shopee, Lazada, TikTok Shop, and Amazon

. Ensure all listings are accurate, attractive, and optimized for conversion (titles, images, SEO keywords, pricing, and descriptions). Upload new SKUs, manage inventory availability, and monitor product rankings. Track and improve

shop performance metrics

(e.g. response rate, fulfillment speed, cancellation rate, customer feedback).
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B. Sales Growth & Campaign Execution

Plan and execute monthly sales campaigns and flash deals (e.g., 9.9, 11.11, Black Friday, TikTok Mega Sales). Coordinate with each platform's

campaign managers or account managers

to secure promotional slots and visibility boosts. Work closely with the Marketing team to align ads, vouchers, and bundle offers with brand goals. Analyze data from each campaign to evaluate ROI and identify growth opportunities.
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C. Advertising & Conversion Optimization

Manage and optimize

Shopee Ads, Lazada Sponsored Discovery, TikTok Ads, and Amazon PPC campaigns

to maximize ROI. A/B test ad creatives, targeting, and budgets. Continuously monitor performance (CTR, conversion rate, ROAS) and make data-driven adjustments.
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D. Analytics & Reporting

Generate weekly and monthly reports showing sales trends, campaign performance, and competitor benchmarks. Monitor KPIs such as

GMV (Gross Merchandise Value)

, average order value (AOV), conversion rate, and repeat purchase rate. Identify underperforming products and propose corrective actions (e.g., new bundles, promotions, content refresh).
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E. Coordination & Operations

Liaise with internal teams (marketing, logistics, and customer service) to ensure smooth order fulfillment and timely delivery. Work with designers and copywriters to develop effective product visuals, videos, and store banners. Coordinate with the finance team for settlement tracking, commissions, and returns management.

3. Requirements

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Qualifications & Skills

Diploma or Degree in Marketing, E-Commerce, or Business Administration. 2-4 years of experience managing online marketplace stores. Strong understanding of e-commerce analytics and promotional mechanics. Hands-on experience with

Shopee Seller Center, Lazada Seller Center, TikTok Seller Center, and Amazon Seller Central

. Excellent analytical, organizational, and communication skills. Proficiency in Excel, Google Sheets, and data dashboards.

4. Key Performance Indicators (KPIs)

Monthly online sales revenue (by platform). Growth rate of store followers and repeat customers. Conversion rate and average order value. Campaign ROI and ad performance (ROAS). Customer satisfaction (ratings, reviews, chat response time).

5. Career Growth

* Opportunity to advance into

E-Commerce Manager

or

Head of Online Sales

, overseeing multiple regional marketplaces and direct-to-consumer channels (Shopify, Amazon Global, etc.).