Job Description

Step into our world of creativity and joy!



CMI Director (SEA)


Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with.

In Singapore, you'll be at the centre of every innovation, creation and solution available to the entire Asia-pacific region. Working with our research, creation and production units, as well as our renowned perfumery school, you'll make us a greater force for good. Every day, your passion, your creativity, and your expertise will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Overall Objective:

Serve as a CMI business partner with responsibility for specific categories and/or global customers. Share CMI expertise with internal and external stakeholders. Regional or cross regional specific expertise

Core Responsibilities:

Lead CMI strategy of regional and cross regional MR projects, identification of methodology, commissioning and set-up, manage cost, data analysis, interpret data to find insights which will help fragrance development as well as selling fragrances

Act as MR expert in direct contact with clients, to discuss and review CMI strategies, methodologies and results.

Manage data to ensure CMI data is stored centrally and accessible for future reference

May play a key role in the global CMI community through specific CMI driven cross regional initiatives

Act as CMI business partner for internal stakeholders, working closely on projects throughout the development cycle providing in-depth interpretation of results to guide fragrance development and selection and to help to build rationale to support submissions

Continuously build CMI expertise and share with internal and external stakeholders

Lead innovation, exploring new ideas and experimenting with new methodologies

Work with category teams to think strategically, identify opportunities and gaps in knowledge, where CMI can help develop to feed the development process




1. Team Mgmt

Management of team of CMI Managers in SEA countries - Indo/TL/PH/VN

Management of APAC Data Lead Manager - Sgp

Set Objectives and monitor/coach/guide team towards achievement

Monitor workload vs resources from country to country/category to category

Develop talent for Category CMI roles in Sgp

Recruit suitable CMI talent each country



2. SEA CMI Project Involvement

2.1 Operational
Follow up/Oversee/Guide on Key projects CMI needs from Dev/Sales

Monitor/Guide/Challenge MR Test Design/Guide MR test design

Decode Insights from Data together with team/Guide team to generate insights from data

Monitor end to end project delivery (executional part)/Guide CMI team in the process of execution and Monitor execution and cost of agencies

Leverage/standardize best practices across SEA CMI team and across categories




2.2 Strategical
Think out of box to inspire CMI and CFM/Marketing/Sales to challenge status-quo/ways of working

Bridge gaps between CMI and stakeholders in terms of approaches and deliverables

Client facing to showcase Givaudan CMI capability

Introduce new/different tools to optimize CMI capability




3. Partnership with CDs/CCD in Spore

3.1 Financials
CMI Budget Mgmt (Category Needs vs Client needs) ; Tracking Qterly Spend ; Explaining High Spends

Monitor CMI agency for Quality x Cost x Value equation




3.2 Operational
Best Practise Refresher for Evaluation

Onboarding Category CMI (on Subject Matter/Ways of Working)

Decode Insights from Data together

Part of submission team supporting Category CMI if required

Leverage/standardize best practices across categories




3.3 Knowledge Expertise
Introduction/Training of New Tools (eg G Sight/My Romi)

Part of presenters for Critical High Level meetings

Training Category CMIs as required




4. Global CMI Support Roles

4.1 Selective Global Initiative

4.2 Contribute to new global tools/ways of working

4.3 Connect with other CMI Directors across regions/sub-regions

Functional/ Technical Skills:

Verbal and written command of English (and local language as required)

Proficiency in using common PC applications (word, excel, ppt)

Proficiency in using data analysis software (SPSS, xlstat, Matlab)

In-depth understanding and use of inferential and multivariate statistics and experimental design

Excellent communication and presentation skills

Effectively plans, leads and communicates all required functional steps in the CMI project

Able to show leadership in managing complex, cross-regional CMI projects

Ability to coach, mentor and manage more junior colleagues

Demonstrates advanced knowledge and use of MR theory and methodologies

Understands legal & regulatory guidelines/restrictions for CMI testing

Stay up to date with latest developments/techniques in CMI profession

Expertise in analyzing large data sets and drawing strategic conclusions and implications

Able to interrogate data, to develop hypotheses for fragrance development and arguments to support submissions

Advanced knowledge of market dynamics and trends for specific country, category as required

Solid understanding of fragrance (olfactory families, main benchmarks etc.)


At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.

Diversity drives innovation and creates closer connections with our employees, customers and partners.

Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

Remote working:

On-site