Job Description

Location(s): Singapore

City/Cities: Singapore

Travel Required:

Relocation Provided:

Job Posting End Date: July 12, 2023

Shift:

Summary:

At Coca-Cola, our vision is to create loved brands, done sustainably, for better shared future. We strive to provide marketing leading excellence in ingredients, innovation, design and marketing.

As a Commercial Development Manager \xe2\x80\x93 Emerging Category, you will develop and implement channel and customer marketing and sales plans for Alcoholic Ready To Drink Beverages (aRTDs) & Premium Adult Sparkling Drinks in ASEAN and SOUTH PACIFIC markets. The company\xe2\x80\x99s current global portfolio of aRTDs include Jack Daniels & Coca-Cola, Lemon-Dou Ch\xc5\xabhai, Topo-Chico Hard Seltzer, and Schweppes Canned Cocktails.

KEY WORKING PARAMETERS

Focus, Scope & Impact

Lead the development of integrated Commercial Strategies and Plans that are designed in a customer-back and consumer-centric way with focus on Emerging Brands (aRTDs and Adult & Premium Sparkling Drinks)

Consolidate shopper, channel and customer insights to input into the development of the Emerging Brands\xe2\x80\x99 strategy in order to increase value of their deliverables to accelerate growth in a networked approach. Identify execution opportunity areas, highlighting them with Franchise Bottler network and other Route to Market partners with the objective to elevate our system capability.

Optimize our System execution across channels in close collaboration with the Franchise, Frontline Commercial and Marketing Teams and our Franchise Bottlers and other Distribution Partners based on strong understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement)

Develop strong shopper, commercial and customer-relevance marketing programs to drive customer and consumer interest into drive incidence. Including POSM (temporary and permanent), Outlet Activation, Event Activation, 3rd Space Activation, Customer Team Engagement. Develop the \xe2\x80\x98customer stories\xe2\x80\x99 that will help sales teams successfully sell these initiatives to customers.

Define key execution and performance metrics for opportunity identification at scale and initiatives tracking, to understand optimization potential for our PicoS per channel and turn into specific action plans; initiative interventions to accelerate growth highlighting them with Franchise teams, Bottlers, in a solution-oriented way with the objective to elevate our system capability.

KEY SUCCESS PARAMETERS

Experience

Brand, Trade, Customer or Channel Marketing experience in alcohol categories (beer or alcoholic ready to drink) in one or more ASEAN / SOUTH PACIFIC markets.

5+ years of leadership experience in Commercial Planning, Commercial Execution, Trade Marketing, with exposure to Commercial and Channel Strategy, Revenue Growth Management (Pricing) \xe2\x80\x98RGM\xe2\x80\x99, Channel Segmentation, Digital, Value To Market \xe2\x80\x98VTM\xe2\x80\x99, Innovation and Portfolio strategy

Proven Strategic and Analytical Skills as well as outstanding influencing skills

Skills: Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation Marketing, Digital Advertising, Influence, Key Performance Indicators (KPIs), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power BI, Product Commercialization, Sales Channel Development, Social Media, Strategy Development

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola