Job Description

Why does the job exist? What is the primary objective of the job that must be achieved by the incumbent?

• Support the Constituency Director and Deputy Constituency Director (Communications and Development) in driving both external and internal communications in the Constituency Office (CO). Be responsible for producing content for different audiences and communications channels, including social media and mainstream media. Work in tandem with the PA HQ Communications Group to amplify PA and Whole of Government (WOG) messages through the CO\xe2\x80\x99s communications networks.

• Serves as an administrator and facilitator in the formation, development and consolidation of GROs at the constituency level, thereby promoting social cohesion, racial harmony and community bonding.

Duties & Responsibilities
Following are the key specialized/functional duties and responsibilities required to be performed by the incumbent to meet the primary objective of the job.Communications Workplan

• Assist the Constituency Director to develop the CO\xe2\x80\x99s annual communications plan, aligned with PA\xe2\x80\x99s overall communications objectives and direction.
• Work with PA HQ Communications Group to identify stories for publicity through various channels.
• Curate and maintain an archive of community stories and photographs that depict the work of the CO.
• Guide the CO\xe2\x80\x99s team to adopt PA\xe2\x80\x99s communications guidelines and share best practices and communications initiatives.
• Submit monthly performance reports about the CO\xe2\x80\x99s communications efforts and outcomes.
• Where necessary, work with Communications Officers and PA Communications Group on crisis communications management.

Social Media

• Grow the CO\xe2\x80\x99s social presence. This involves managing the CO\xe2\x80\x99s digital assets (social media and websites), including developing a monthly content calendar and producing relevant content such as social media posts, videos, and infographics; monitoring and responding to online conversations.
• Work with PAHQ and volunteers to develop and amplify content and disseminate communications materials.

Mainstream Media

• Monitor media reports and online conversations for opportunities and issues related to PA\xe2\x80\x99s mission and programmes and prepare relevant reports.
• Draft public statements in response to queries from media. Facilitate our media partners for events open to media.

Marketing Communication

• Oversee CO colleagues in the development of marketing communication materials (banners, posters, digital display panels) to ensure brand alignment as well as appropriateness of content and translation.
• Oversee the proper usage of PA and Grassroots Organisations (GRO) logos.

Singapore Economic Development Board