Consumer Engagement Insights And Analytics Manager
Singapore, Singapore
Job Description
A retail-centric and direct-to-consumer client is looking for an experienced Consumer Engagement Insights and Analytics Manager to join its regional hub in Singapore.
Key responsibilities
- Independently manage Consumer Engagement data analysis and systems for Consumer Engagement KPIs optimisation
- Translate statistical insights into actionable plans for consumer engagement targets
- Optimise client targeting and tactics for global and regional consumer engagement goals
- Generate monthly executive summaries with action plans for management review, and collaborate with cross-departments
- Implement acquisition/retention programs, analyze behavior data, and lead data quality management
- 7-8 years of CRM experiences in retail-centric and direct-to-consumer companies/businesses (eg fashion, alcohol, beauty, hospitality)
- Strong data/business analysis track record, with consumer marketing, segmentation, and content mapping expertise
- Strong database design, data mining, Excel skill and reporting tools (eg. Salesforce, Business Objects, Klienteling web, DCC, Siebel)
- Effective communicator, detail-oriented, adaptable team player in multicultural environments
- Thrives as an individual contributor
- between S$100,000 and S$120,000 annual base, plus variable bonus potential
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421
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Job Detail
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Job IdJD1361600
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned