Job Description

• Develop robust SE Asia Consumer Engagement strategies, from retailer go-to-market strategies to product specific communication plans that will support organisational priorities, drawing on best practice, trends, and emerging technologies.
• Lead and partner with internal and external parties to manage all Consumer Engagement activities, including but not limited to CRM, Website Visibility, Digital Media, Product Content, Social Media, Sampling etc.
• Develop campaign tool kit, review, and validate digital proposal shared by partners, provide insights on how to optimize customer journey when applicable.
• Establish KPIs to measure success and drive best in class analysis and practice. Oversee data analysis and share regular reporting for all digital programs.
• Take ownership for targets and budgets, monitor the digital marketing spend and review its efficiency, effectiveness, and priorities on a regular basis.
• Proactively keep ahead on timelines, deliverables, and communications to ensure on-time and high-quality delivery.
• Stay abreast of industry trends, able to think critically and provide strategic insights, collate competitor activities for the wider business.
• Develop excellent working relationships with cross-functional teams (PR, Commerce, Education etc) to provide Consumer Engagement support as required.

• Min. 6 years\xe2\x80\x99 experience in digital marketing, preferably in retail industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Have a flexible and professional attitude, a team player.
• Enjoys working in a fast-paced environment and can work under pressure and meet deadlines in a timely manner.
• Good presentation and communication skills.
• Ability to work autonomously and at a hands on level.
• Marketing or relevant degree preferred.

• Result-oriented with strong passion to achieve defined business priorities.
• Data-driven, detail-oriented and enjoys working with numbers and analytics.

Charlotte Tilbury