Job Description

Who are we? At L\'Or\xc3\xa9al, there is never a dull day, the beauty lies in the freedom to go beyond with our empowering entrepreneurial culture. We take pride in developing young talents who have the passion and ambition to make an impact in the beauty industry. We currently offer a wide range of career opportunities for undergraduates and fresh graduates across the region. L\'Or\xc3\xa9al Travel Retail is the pioneer and long-established leader in this borderless and dynamic territory with a mission of providing beauty products to "Global Shoppers" around the world, including brands like Helena Rubinstein, Biotherm, Valentino, Prada Fragrance, and Atelier Cologne. In a state of continuous evolution, Travel Retail sells across multiple channels, including the world\'s largest airport, duty-free shops in cities, and now more than ever via e-commerce. Travel Retail Asia Pacific (TR APAC) has a strong presence in the largest operating duty-free shop in Hainan, China. Of which, Chinese international travellers are the frequent global shoppers in our business. What are we looking for? We are looking for a Consumer Insights Senior Analyst to join our team at L\xe2\x80\x99Oreal Travel Retail Asia Pacific. You will play a vital role in shaping our business strategies by providing actionable insights that drive business growth. In this role, you will work closely with the Leadership Team & marketing teams and manage the external agencies partnership. Key Job Accountabilities

• Drive understanding of Travel Retail Shopper via consumer study in APAC and lead all cross-market studies
• Translate business needs into research brief
• Be the key contact on Consumer Insights matters for the Leadership, global functions and marketing teams
• Manage the agency coordination & relationship
• Create valuable insights \xe2\x80\x93 with clear messages and storytelling that delivers business impact/decision making
• Analyze and identify major shifts in consumer behaviors and market trends to untap new business opportunities for travel retail
• Champion leading-edge tools and techniques to listen to and understand consumers, such as shopper segmentation, shop-along, in-depth interviews, focus groups, social media listening, online community etc. Drive innovation in our way to understand consumers
• Manage CI Budget
• Lead the insights sharing at key business meetings

Qualifications

• At least 3-4 years experience either in Consumer Insight or marketing with a Luxury Brand
• Knowledge of beauty, luxury, travel retail dynamics/environment and competitors, markets trends and Chinese consumers
• Good communication, interpersonal skills and project management
• Prior experience working in a matrix organization with rapid growth
• Comfortable in ambiguity
• Confident and able to work independently
• Ability to work independently and as a part of a fast-paced dynamic environment
• Fluent in English and Mandarin

Why should you work for L\xe2\x80\x99Oreal? L\xe2\x80\x99Or\xc3\xa9al is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over. Visit us to know more.

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