Job Description

BSH Home Appliances is one of the world\'s leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world.

Founded in Germany in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100% owned by the Bosch Group since January 2015.

We have grown enormously in our over 50-year history. From our roots as a German exporter, we\xe2\x80\x99ve evolved to become one of the world\'s leading home appliance manufacturers with 39 factories worldwide. Our product portfolio ranges from large home appliances \xe2\x80\x93 such as cooktops, ovens, extractor hoods, dishwashers, washers, dryers, fridges, and freezers \xe2\x80\x93 to small home appliances, such as vacuum cleaners, espresso machines as well as small kitchen appliances.

Our employees are the basis for our success.



To Assist Consumer Marketing team (Marketing) (70%)

• ASEAN Consumer Marketing team in all marketing projects
• Offline and online campaigns - to be involved in the execution of marketing campaigns in ASEAN countries to drive brand awareness and web traffic.
• Development and execution of meaningful and contextual consumable premium content assets tools for owned, paid media and social media networks to improve web user optimization, usability, content and leads generation.

• To liaise with social media agency on monthly, including proof reading and approving of copy and proposed content.
• To liaise with social media agency on social media posts requested by the Experience Centre team for hands-on classes.
• To respond to private messages/direct messages/comments on Bosch Home Appliances SG FB and IG
• To liaise with the Digital Transition team on eDM creation for tactical campaigns and roadshows.
• To liaise with design agencies on artwork creation for small scale tactical promotions.
• To be the point of contact for ad hoc requests from retailers \xe2\x80\x93 such as requesting of images, product information etc.
• To liaise with Digital Hub team on website updates, creation of product landing pages and tactical campaign landing pages.

• Retail excellence project support

• Content creation
• Brochure / POS development

• Media

• To liaise with local media for product testing especially on courier of appliances to local media offices
• To liaise with local media/PR agency to provide information, spec sheets and photos on appliances as and when needed.
• To support media launches (where applicable)

Consumer Experience Journey (CEJ) + Digital Transition (30%)

• VICO support
• Review CEJ dashboard country view of data with DTM for activity prioritization & success tracking. Make sure that Digital & HC KPIs set by DTM are included and tracked properly on CEJ KPI Dashboard ((actual vs. target view)
• Review consolidated consumer needs, M/B moments, touchpoint relevancy for consistent prioritization of activities. Review Consumer Centricity KPIs (e.g., NPS, Reviews, Ratings, CLTV etc.)
• Track & review & report results of CEJ activity backlog by purchase reason.
• Review CEJ dashboard country view for activity prioritization & success tracking with CS Team. Review consolidated consumer needs, M/B moments, touchpoint relevancy for consistent prioritization of activities. Review of Consumer Centricity KPIs (e.g. NPS, Reviews, Ratings, CLTV etc.)

With Product Touchpoint owner;

• Review CEJ dashboard country view for activity prioritization & success tracking. Review consolidated consumer needs, M/B moments, touchpoint relevancy for consistent prioritization of activities. Review of Consumer Centricity KPIs (e.g. NPS, Reviews, Ratings, CLTV etc.)
• Country-View Dashboard, provide insights to D2C team based on consolidated data.
• Make sure Product Category TP owner reads feedback; owns frontline routines (Evaluation of detractor topics, Huddles, Callbacks for Usage); enables touchpoint improvements within TP budget & capabilities based on consumer feedback
• CEJ Performance Measurement and steering, identification of relevant insights. Ensure data-driven decision making & prioritization. Review CEJ dashboard country view (region & country) for activity prioritization & success tracking. Review of consolidated consumer needs, M/B moments, touchpoint relevancy for consistent prioritization of activities. Review of Consumer Centricity KPIs (e.g., NPS, Reviews, Ratings etc.)
• Provide data & insight for creation of hypotheses/ experiments, prioritize & development, and testing.
• Follow up of KPI performance on activities
• Deploy CEJ strategy in the country, define strategic initiatives based on strategic themes at CEJ Strategy house with CEJ lead.
• Share results of tested and deployed CEJ activities to ensure regional targets and share & reapply.
• Communicate with regional CEJ unit to ensure share & reapply.

• Administration

• Handling requests from ASEAN countries
• Arranging catering for in-house meeting/events/trainings.

• Pursuing a local degree in Marketing, Marcomm, Digital Communication or of similar field
• No work experience required
• 5 days work week (Monday to Friday)

Application Instructions

Please apply for this position by submitting your resume to
Please indicate your available internship period in the email / resume.

Kindly note that only shortlisted candidates will be notified.

InternSG