Job Description

Role Overview

We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter. Overview


We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.

Key Responsibilities:

Go-to-Market Strategy:

Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.

Regional Campaign Execution:

Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.

Multi-Channel Marketing:

Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.

Data-Driven Optimization:

Track and analyze campaign performance, using insights to refine strategies and improve ROI.

Community Engagement:

Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.

Brand Consistency:

Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.

Cross-Functional Collaboration:

Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.

Requirements

Experience:

5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.

Domain Knowledge:

Familiarity with parenting, family-centric products, or community platforms is a strong plus.

Marketing Skills:

Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.

Data-Driven:

Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.

Project Management:

Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.

Collaboration & Communication:

Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.

Adaptability:

High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.

Language:

Fluent in English (written and spoken).

Benefits

Why Join Us

Impactful Mission:

Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.

Innovative Products:

Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.

Growth & Learning:

Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.

Data-Driven Culture:

Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.

Collaborative Team:

Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals. *

Regional Exposure:

Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.