Afternaut is a Singapore-based experience design agency founded in 2017. The firm specializes in designing and building transformative and meaningful spaces, with a strong focus on placemaking, a practice that emphasizes the human element in creating public spaces. They work on projects across various sectors, including experiential, spatial, and digital design.
The Role:
The Afternaut Group is seeking a highly skilled and experienced Content Creator to manage the social media presence of our co-founder. This is a fascinating opportunity to shape the public reputation of a key leader within our organization, contributing directly to our brand narrative and strategic communication goals.
The ideal candidate will be a social media native with a proven track record of building and enhancing personal and professional brands online. Always on brand and on trend, you will be responsible for developing and executing a compelling social media strategy across various platforms, ensuring alignment with The Afternaut Group's business objectives and communication pillars.
Responsibilities:
Develop, implement, and manage a comprehensive social media strategy for our co-founder across key platforms, including Instagram, LinkedIn, and Xiao Hong Shu.
Create engaging and high-quality content (text, image, video) in both English and Chinese, tailored to each platform's audience and best practices.
Monitor, analyze, and leverage social media trends to inform content creation and strategy.
Craft narratives that highlight our co-founder's expertise, leadership, and contributions to The Afternaut Group and the wider industry.
Engage with the online community, fostering positive interactions and managing comments/messages.
Collaborate with internal teams to ensure content consistency and alignment with overall company messaging.
Track and report on social media performance, identifying areas for improvement and optimizing strategies for maximum impact.
Maintain a strong understanding of The Afternaut Group's brand identity, values, and strategic goals to effectively represent them through our co-founder's profile.
Requirements:
Minimum of 3 years of experience in social media management, with a demonstrable portfolio of successfully managing both personal and executive social media profiles to enhance public reputation.
Professional fluency in both English and Mandarin Chinese, with exceptional writing and communication skills in both languages.
Proficiency in creating content for Instagram, LinkedIn, and Xiao Hong Shu, understanding the nuances and best practices of each platform.
Deep understanding of current social media trends, algorithms, and optimising content formats.
Strong strategic thinking with the ability to balance creative content generation with business and communication objectives.
Excellent storytelling abilities, capable of translating complex ideas into engaging and accessible content.
Demonstrated ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
Strong analytical skills to interpret data and optimize content performance.
A keen eye for detail and a commitment to producing high-quality, error-free content.
Experience with social media management tools and analytics platforms
Singaporean
To Apply:
Please submit your resume, and it is compulsory to include your own social media profile, and/or the social media personality profiles you have managed, to . This would enable us to see how you profile yourself and/or key personalities, and will aid our assessment of your suitability for the role. Submission of any additional portfolio will also be advantageous.
Job Types: Full-time, Permanent
Pay: $1,799.69 - $4,000.00 per month
Work Location: In person
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