Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities
Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice
Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals). This includes writing copy in English and Swedish, choosing images from image banks, securing a relevant product assortment selection and composing layouts in existing templates.
Content coordination
Brief & coordinate with Regional Production Hub team so they can execute translations, versioning and publishing of local content
Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content
Coordinate with the Global Media team to ensure that the latest guidelines and templates are used
Analysis & Follow up
Create variations of copy and content to enable AB tests in email, push and hm.com
Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
Share content insights & learnings with local, regional and global teams (quarterly creative reviews)
Customer targeting
Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs
Qualifications
Being
part of our omni journey means there is not one clear path. We ask of
you to be open to change and take part in creating an organization for
the future. This is an opportunity for open minded team players that by
being curious, innovative and forward-thinking, want to change our
business and the whole industry. We ask you to be yourself, drive
results, work towards goals and go for it with everything youve got.
REQUIREMENTS:
Marketing or Creative copy/Design degree if not, at least 3 years of working experience in content editor roles in agency or client side (preferably within fashion)
Great copywriting skills in English and Swedish and used to writing about fashion
Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
Good understanding of content in digital channels such as email, push, social and websites
Good knowledge of working in creative tools and MS Office package
At least 3 years of working experience in above areas
Have experience from writing copy and creation of content stories for digital channels
Have experience from coordinating with many stakeholders and teams
Additional Information
This position is based in Singapore and the successful candidate must have the rights to work in Singapore.
If you feel that your passion, personal values, ambition, and experience are a match please apply (including Cover Letter and Resume, and if applicable: Strengths Finder) by 27th, December 2022. Were more about personality and competence than qualifications, so dont worry if your skills arent a perfect match.