Job Description

The Role Responsibilities
This is a senior role that will drive the global content strategy and ensure the execution for our Digital Channels and Data Analytics (DCDA) team within CCIB. This role will help shape the the digital narrative to make it highly relevant for external clients & partners while providing context & actionable material for internal frontline staff helping drive the DCDA digital transformation agenda
Responsibilities

• Oversees all digital content initiatives externally across multiple channels and platforms to drive client engagement, sales, retention and desired behaviour
• Lead, create and execute CCIB DCDA content strategy across all of SCB footprint markets and across all client segments
• Help define and drive best in class frontline & client communication and the SCB voice across all channels to ensure a clear and compelling proposition for our stakeholders
• Ensure CCIB DCDA identity and messages are clearly and consistently applied across all audience touchpoints
• Ensuring clear and compelling messaging around our digital journey
• Work with senior management, product owners and developers to shape digital narrative, success stories and knowledge sharing materials
• Curate content that is engaging, digestible and relatable for internal and external audience through a clear and straight forward messaging approach
• Develop written communication materials and content, including story pitches, messaging, Q&As, press releases, articles, briefing docs, posts across relevant social media platforms
• Own the creation of digital content that can be used across online channels, such as infographics, videos, webcast
• Work cross functionally with members of the Group and product corporate communications teams to ensure consistent brand and messaging approach, share resources, and facilitate collaboration across internal and external activities and channels
• Lead all GTM digital content initiatives across multiple channels and platforms to drive client engagement, sales, retention and desired behaviour.
• Lead, create and execute CCIB DCDA content Strategy across all of SCB footprint markets and client segments. Maintain close cadence & collaboration with key stakeholders in Client Coverage, TB Product, Sales and CABM
• Help define and drive best-in-class communications and the SCB brand voice across all channels to ensure a clear and compelling proposition for our stakeholders.
• Ensure CCIB DCDA identity and messages are clearly and consistently applied across touchpoints.
• Support executive communication and content for GTM comms-ensuring clear and compelling messaging.
• Work with senior management, product owners and developers to shape digital narrative, success stories and knowledge sharing materials.
• Curate content that\'s engaging, digestible and relatable for GTM comms.
• Own the creation of digital content that can be used across online channels such as infographics, videos, webcast.
• Work cross-functionally with members of the Group and product corporate communications teams to ensure consistent brand and messaging approach, share resources, and facilitate collaboration across internal and external activities and channels.
• Internal stakeholder comms . Including comms to internal stakeholders per below section "key stakeholders".

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\'s Values and Code of Conduct .
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the team to achieve the outcomes set out in the Bank\'s Conduct Principles. Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• CC BD team
• TB CABM
• Regional / country CABM
• Content agencies
• DCDA Product teams
• DCDA Regional Heads
• DCDA
• CCIB
• TB and FM product globally
• TB & FM sales globally

Our Ideal Candidate

• Bachelor\'s degree or equivalent.
• 15+ years of experience in a marketing, creative or content creation role
• 10+ years developing digital awareness programs that engage audiences across a variety of mediums - with measurable proof points to demonstrate the efficacy of your work
• Experience working on the edge of business & technology and creating leading edge products & solutions
• Strong stakeholder management and inter-personal skills to actively engage with cross-cultural teams across the globe.
• A strong track record in social media channels and digital storytelling across different touchpoints, ideally online and offline
• Preferable professional experience in a creative production environment and/or managing vendor relationships
• Strong visual communication skills, including the ability to communicate complex concepts and data through typography, colour, imagery.
• Deep marketing experience preferably across multiple disciplines; experience working for a digital native or fast-paced technology company a distinct advantage.
• Track record in influencing key stakeholders and driving successful client engagement via a mix of channels
• A digital native or digitally fluent from channel to industry perspective
• A believer in the power of technology and cultural transformation to drive purposeful benefits in the world
• Demonstrated learning agility and capability in distilling complex concepts into content that can be understood by a wide audience
• Ensures integrated communications approach, considering all audiences and communications channels
• Comfortable working in a fast-paced, highly collaborative, customer-driven environment
• Business Communication fluency mandatory.
• Creative mind and open to feedback and alternative perspectives
• Shaping Strategy commercially to conceptualize and translate information into effective messages for the general public and organize those thoughts into clear comms
• Delivering Results in high pressure situations and achieve ambitious objectives. Operates effectively even when things are not certain or the way forward is not clear. Make good and timely decisions that keep the organization moving forward. Influencing Collaboratively to work hand in hand with regions, business units, and the rest of the company.
• Strong ability to engage internal and external stakeholders

Role Specific Technical Competencies

• Proficient in helping team leveraged creative tools: Adobe suite, Turtl etc.
• Video editing programs: After effects, flash etc.
• Presentation tools: PowerPoint, Keynote etc.

About Standard Chartered
We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers

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