Job Description

Responsibilities Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world\xe2\x80\x99s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller. Content Marketing Executive (SG & MY Markets) Do you have a passion for creating engaging content to share your sense of wanderlust? Are you good at motivating others for meaningful content creation? If so, you should join our team at Trip.com. We are seeking intelligent, energetic, and forward-thinking individuals to join our outstanding team. As our Content Marketing Specialist, you will be responsible for creating, editing, optimizing, and strategizing the direction of Trip.com\'s content for Singapore and Malaysia markets, you will also be responsible for empowering our local creators to make something wonderful, especially within the broad landscape of traveling! If you are an everyday explorer, a life-time traveller, or maybe a versatile content creator yourself, then you are the one we are looking for! In this Role, you will get to: \xe2\x80\xa2 Provide insights and knowledge of local market trends and characteristics to create content strategy that drives traffic and grows brand\xe2\x80\x99s audience in Singapore and Malaysia \xe2\x80\xa2 Create engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage \xe2\x80\xa2 Execute ongoing influencer programs and develop localized strategies to secure the best possible and measurable results of influencers management \xe2\x80\xa2 Perform ongoing research, discovery and optimization for new relevant keywords, monitor content performance metrics for engine optimization, ensure content continues performing well in search results \xe2\x80\xa2 Build sustainable partnerships with other key players such as vendors, advertising agencies, and creators as per the need

Requirement What you\'ll Need to Succeed \xe2\x80\xa2 Candidates should have good understanding of local social media channels and at least 1+ years of experience in content marketing, creating engaging content across YouTube, TikTok, Instagram, Red, Facebook, etc. \xe2\x80\xa2 Exceptional communication and writing skills. \xe2\x80\xa2 Strong interpersonal skills and be able to both negotiate strongly while maintaining goodwill with influencers, managers, agencies, etc. \xe2\x80\xa2 Data-driven and analytical with strong understanding of performance, data and measurement landscapes Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\'s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What\xe2\x80\x99s more? \xe2\x80\xa2 Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions \xe2\x80\xa2 Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact. \xe2\x80\xa2 We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. \xe2\x80\xa2 We encourage hybrid work arrangement. \xe2\x80\xa2 Enjoy discounts for booking travel products at Trip.com \xe2\x80\xa2 Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events. Click the link to learn more about What makes Trip.com Group a leading global travel service provider? (https://www.youtube.com/watch?v=w4D31J3atps\xef\xbc\x89 Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish (https://www.youtube.com/watch?v=KQSUxvFTyqM\xef\xbc\x89 Find out more job opportunities at https://careers.trip.com Have a good trip and see you soon!