Job Description

Tier 1 is the parent company and head office of clinic chains such as East Coast Podiatry and Orchard Clinic. Successful candidates will be based at our head office at Lower Delta Road.East Coast Podiatry is a specialist outpatient service for conservative treatment of the foot, ankle and associated structures of the lower limb. We are a leading private podiatry practice with an international team of podiatrists in four clinic locations of Singapore.Orchard Clinic focuses on therapies that help with diastasis recti, incontinence, menopause and conditions associated with the pelvic floor region. Our proprietary therapy protocol combined with the latest treatment technologies achieve fast and effective results.About the Role:Content Creation: Research, write, and edit various forms of content, including blog posts, articles, infographics, videos, and social media posts. Collaborate with team members to develop high-quality and engaging content that aligns with the company\'s marketing goals and target audience.Content Strategy: Assist in the development of content marketing strategies and plans. Participate in brainstorming sessions to generate content ideas that resonate with the target audience and support marketing objectives.Content Promotion: Utilize social media, email marketing, and other distribution channels to promote content and reach a wider audience. Implement SEO techniques to optimize content for search engines and improve organic visibility.Content Analytics: Monitor and analyze content performance using analytics tools to track key metrics such as website traffic, engagement, and conversions. Prepare regular reports on content performance and provide insights for optimization.Keyword Research: Conduct keyword research to identify relevant and high-ranking keywords for content optimization and SEO efforts.Content Optimization: Optimize existing content to improve its search engine rankings and user engagement. Implement on-page SEO strategies, including meta tags, headings, and keyword placement.Audience Engagement: Engage with the audience through comments, social media interactions, and community management. Foster relationships with readers and encourage discussions around the content.Content Calendar Management: Assist in maintaining a content calendar to plan and organize content creation and publication schedules. Ensure content is delivered on time and aligns with marketing campaigns.Competitive Research: Conduct research on competitors and industry trends to identify content gaps and opportunities. Stay updated on the latest content marketing trends and best practices.Creative Collaboration: Work closely with graphic designers, videographers, and other team members to create multimedia content. Coordinate content production and publication.Quality Control: Review and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Maintain a high standard of quality for all content produced.Students we are looking for:Willingness to learnInitiative-driven to get tasks done effectively and efficientlyCreative problem-solving skillsEager and passionate to learn more about the industry and develop their understanding of different fieldsBold and willing to take initiative to think outside of the box to ideateGood time management and organisational habitsRequirements:Clear copywriting skillsAnalytical skillsCreative and innovativeEffective communication, organisational skillsDesign skills would be a big plusQualifications:Proficient in Microsoft 365 softwareProficient in Figma and Framer (if not please learn before job commences)Proficiency in Adobe Suite (eg: Adobe Photoshop, Premiere Pro, Illustrator, In-Design)Knowledge/Experience with Google SEO & SEMLocal and International students are welcome to apply!Part-time interns during the school semester are also accepted.Work Week:Working Hours: 40 hours a weekLocation: 1090 Lower Delta Road #06-05 Singapore 169201Application InstructionsPlease apply for this position by submitting your text CV toKindly note that only shortlisted candidates will be notified.

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