Job Description

Welcome to Warner Bros. Discovery the stuff dreams are made of.Who We AreWhen we say, the stuff dreams are made of, were not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating whats nextFrom brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.The JobAs a Content Strategist for Create, CNN International Commercial's in-house brand studio, you will be responsible for the development of concepts and creative approaches for branded content campaigns for CNNs advertising partners.As part of the APAC Content Strategy team, you will generate proposals at a high creative standard, in alignment of client KPIs with CNN brand integrity, and build on audience insights to enhance user engagement. You will work alongside a multidisciplinary team of of storytellers and content creators including Producers, Writers, Designers and Project Managers.The DailyConcept DevelopmentDeveloping proposal decks and write-ups for creative campaignsWriting concepts in line with client and sales KPIs for branded campaignsResearching stories and talentMapping out content rolloutStrategyWorking with audience data and consumer insights, incorporating this into campaign ideasAssessing suitable formats and amplification platformsConducting competitor analysis, monitoring industry trends (especially in branded media publisher space)CommunicationAttending internal Sales kick-off meetings, acting as a point of contact for concept development queriesRepresenting Create and CNNIC in a professional manner at prospective client meetingsSupporting in the presentation of campaign concept to Sales teams and clientsAnalytics & InsightsAssessing campaign reports and audience data and insights to inform creative conceptsSourcing sector specific reports and documenting these for the wider teamAreas of AccountabilityYou will write and edit film, digital and social concept proposals, specifically working to:Evaluate briefs and ideate campaigns to meet KPIsIntegrate content strategy into ideasAnalyse and integrate audience insightsPresent ideas to internal stakeholders and external clientsThe EssentialsPrevious experience of conceptualising film, digital and social campaigns for international marketsRobust research and writing skillsFamiliarity in working to guidelines and high editorial standardsProven ability in communicating concepts to internal and external stakeholdersKnowledge of producing native advertising or sponsored editorial contentUnderstanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, SlackPrevious experience in an international media publisher and/or international companies with APAC clientsThis opportunity is for a freelance position. As a valued freelancer, you will collaborate with our dynamic team on a project-by-project basis. While this role does not include traditional employee benefits, it offers flexibility and the chance to contribute to exciting, innovative projects. All terms of engagement, including payment and scope of work, will be clearly outlined in a freelancer agreement.How We Get Things DoneThis last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If youre a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Warner Bros. Discovery