Job Description

SUMMARY:

We're looking for a driven Content Strategist & Creator to lead content production across our tech and F&B brands. You'll be responsible for planning, creating, and executing strategic content that drives business outcomes--not just posting, but thinking through what to make and why.

This role bridges strategic thinking with hands-on execution. You'll work directly with founders to capture authentic content, document operations, and build our content presence from the ground up. We have editors for post-production--your focus is strategy, shooting, and ensuring content moves the needle.

KEY RESPONSIBILITIES:

Content Strategy & Planning

Develop and execute content strategies aligned with business goals Identify content opportunities from daily operations and business activities Plan content calendars and ensure consistent output across platforms Propose creative concepts based on brand direction, performance data, and market trends

Content Production & Creation

Shoot high-quality video and photo content (primarily mobile) Capture content in real operational environments (showrooms, kitchens, events) Design shots that highlight products, services, and brand stories Direct on-camera talent (founders, team members) to extract authentic narratives Ensure visual consistency and content quality across all platforms

Content Management & Community

Write compelling captions and copy that match brand voice Decide how content is presented on social platforms Manage and respond to social media comments and community engagement Track content performance and optimize approach based on data Organize and maintain digital asset library

Strategic Initiative Execution

Execute major content projects and campaigns Document key business milestones and launches Develop reusable content formats and templates Continuously improve content output through testing and iteration

JOB REQUIREMENTS:

2-5 years proven experience in content strategy and production Strong strategic thinking--can articulate why content will work, not just create it Demonstrated ability to produce high-quality content with minimal equipment (mobile-first approach) Understanding of Singapore market and cultural nuances in content Excellent organizational skills with ability to manage multiple projects simultaneously Self-directed and proactive--can identify opportunities without constant direction Strong copywriting skills with ability to match different brand voices Experience in fast-paced, deadline-driven environments Comfortable working on-site in operational environments (kitchens, showrooms, events)

PREFERRED QUALIFICATIONS:

Experience with managing brand content and storytelling Background in F&B or tech industries is an advantage Portfolio demonstrating both strategic planning and execution Comfortable appearing on camera when needed Track record of growing engagement and driving business outcomes through content
Job Type: Full-time

Pay: $3,500.00 - $4,500.00 per month

Work Location: In person