Job Description

Responsible for defining and creating content strategies aligned with business objectives and user needs, optimizing for search engines and social media.

• Content Strategy
• Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
• Create sensible processes for structuring and refreshing content.

2. Content Creation and Optimization:

• Translate complex information into clear and concise language.
• Develop compelling copy, including headlines, taglines, and body text.
• Maintain consistent tone and style across products.
• Apply SEO best practices to content creation.

3. User Research and Analysis:

• Conduct user research to understand needs, preferences, and behaviors.
• Utilize various research methods, including interviews, surveys, and analytics.

4. Information Architecture:

• Design and organize content for easy navigation and findability.
• Validate information architecture using methods like card sorting and tree testing.

5. Usability and Accessibility:

• Create content that is accessible and inclusive.
• Design and conduct usability tests to evaluate content effectiveness.

6. Content Management:

• Audit, track, and map content to information architecture.
• Ensure consistency and accuracy across all content.

7.Design Pattern Application:
a) Utilize industry best practices and emerging technologies for content organization and presentation.
8. Brand Alignment:

• Develop content consistent with the company's brand image.
• Address both business goals and consumer needs in content creation.

9. Continuous Improvement:

• Stay updated on the latest developments in SEO, content trends, and consumer behavior.
• Identify areas for improvement based on usability testing and performance metrics.

10.Cross-functional Collaboration:
a) Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.
Requirements

• Experience working as a Content Strategist, UX Writer, Communications Designer or related design role.
• Diploma or Bachelor's degree in marketing, communications, advertising, journalism, product design, UX, or related field.
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
• Strong content presentation skills.
• Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
• Strong knowledge of product design processes and emerging technologies
• Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
• Self-directed, organised, and efficient; a deep and insightful thinker who likes the challenge of a complex problem and is an effective communicator, presenter, and negotiator.

Skills Required