Content Strategist

Singapore, Singapore

Job Description

Responsible for defining and creating content strategies aligned with business objectives and user needs, optimizing for search engines and social media.

  • Content Strategy
  • Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
  • Create sensible processes for structuring and refreshing content.
2. Content Creation and Optimization:
  • Translate complex information into clear and concise language.
  • Develop compelling copy, including headlines, taglines, and body text.
  • Maintain consistent tone and style across products.
  • Apply SEO best practices to content creation.
3. User Research and Analysis:
  • Conduct user research to understand needs, preferences, and behaviors.
  • Utilize various research methods, including interviews, surveys, and analytics.
4. Information Architecture:
  • Design and organize content for easy navigation and findability.
  • Validate information architecture using methods like card sorting and tree testing.
5. Usability and Accessibility:
  • Create content that is accessible and inclusive.
  • Design and conduct usability tests to evaluate content effectiveness.
6. Content Management:
  • Audit, track, and map content to information architecture.
  • Ensure consistency and accuracy across all content.
7.Design Pattern Application:
a) Utilize industry best practices and emerging technologies for content organization and presentation.
8. Brand Alignment:
  • Develop content consistent with the company's brand image.
  • Address both business goals and consumer needs in content creation.
9. Continuous Improvement:
  • Stay updated on the latest developments in SEO, content trends, and consumer behavior.
  • Identify areas for improvement based on usability testing and performance metrics.
10.Cross-functional Collaboration:
a) Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.
Requirements
  • Experience working as a Content Strategist, UX Writer, Communications Designer or related design role.
  • Diploma or Bachelor's degree in marketing, communications, advertising, journalism, product design, UX, or related field.
  • Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
  • Strong content presentation skills.
  • Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
  • Strong knowledge of product design processes and emerging technologies
  • Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
  • Self-directed, organised, and efficient; a deep and insightful thinker who likes the challenge of a complex problem and is an effective communicator, presenter, and negotiator.

Skills Required

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD1598573
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned