Getz Group is a world-first Certified Fintech and Foodtech Software Development Ccompany that empowers F&Bs to transform their Instore and Online Sales, Marketing and Operations with effective automation



We are a highly driven 100 men team across Singapore, Vietnam, Indonesia, Philippines and Malaysia which provides innovation in the F&B industry. We are committed to providing the best and the most effective solutions to help F&B businesses transit from physical space to omnichannel retailing Getz provides strong value propositions to the F&B industry through seamless activation of new online sales channels with enhanced in store service automation. We pride ourselves as the leader in bringing a quantum value leap to the F&B industry. We are constantly redefining boundaries, creating novel innovative products and services that perfectly address the needs of the F&B industry. Leadership with Vision, Driven with Purpose, Passion for Excellence are the the key values in our culture and in our mission.

At Getz, you will enjoy the fun of building market-leading products that you can be truly proud of. Join us to be a part of a world- changing innovation team that duly rewards your contributions to the company/ and industry and at the same time love you like a family. Getz is trusted by more than 1300 renowned F&B restaurants in Singapore. At Getz, you have the opportunity to use your skill to make REAL and MEANINGFUL changes to an ENTIRE industry. You will work on a market-leading product that you can be truly proud of.

CONTENT STRATEGIST/LEAD

We are looking for a highly effective, driven, results-oriented content strategist who is able to strategise, plan, create content content that clearly articulates the values of our company to target audience who are at different stages of the funnel



KEY RESPONSIBILTIES


1) Content Strategy
- Develop solid understanding of target audience persona and pain points
- Clearly convey target audience\xe2\x80\x99s pain points and our product\xe2\x80\x99s value proposition

• Conceptualise content that attracts and engages target audience at different stages of the funnel
• Establish brand/style guides that specify the writing style, tone to deliver an engaging yet consistent message to the audience
  

2) Content Planning

• Plan, Create, Adjust and Managing the Content Calendar to ensure timely publication across all channels
• Develop Clear Campaign Objectives, Goals and Measurements of Success
• Documented Process and Content Workflow to keep everyone aligned
  

3) Content Execution
- Work with Content Creators (copywriters, designers) to create copies that accurately describes our product values and motivates target audience to towards campaign goal i.e. schedule a demo

• Work with Digital Marketing Executives to distribute content
  

4) Progress Measurement and Optimization Report
- Assessible metrics to track progress against objectives and ensure we stay on strategy

• Perform content audits to assess how well existing content is performing and analyse areas for improvements
• Performing content gap analysis and determine what type of content is missing and what is needed
  

REQUIREMENTS & EXPERIENCE

• Bachelor\'s degree in Marketing, Communications, Journalism, or related field
• Past experience as Content Strategist, Content Manager, Content Lead or similar roles/experiences
• In-depth understanding of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Strong working knowledge of various social media platforms and strategies.
• Basic know-how of HTML and web publishing.
• A professional portfolio depicting your work experience would be preferred

Who may do well in this role?

• Passionate with our Company, the industry and What we do
• Story-telling, Creative Writing, Editorial, SEO and Data Analysis Skills
• Self Starter, Independent, Highly Productive and Effective individual with creative writing skills.
• Outstanding organizational and time management skills.

WELFARE Superior Bonus and Benefits:

• Quarterly Individual and Team Performance Bonus
• 13th Month Bonus Salary
• Employee Referral Incentive
• Flexible Working Time and Hybrid Working Arrangement
• Annual Overseas Trip
• Subsidy on Skills Upgrading Courses

- Please send your CV to: hr @getz.co