Job Description

The Opportunity We are looking for a Content Strategy Director to join our Southeast Asia strategy team based in Singapore. This individual will develop client content strategies as well as help lead the agency's content strategy offering and thinking. Working closely with the client-servicing and creative teams, as well as fellow strategists from various disciplines, the content strategy director will take charge of the research, planning, and development of strategies that support the production of compelling content and creative deliverables. This is a strategic position that will appeal to those who enjoy researching, learning, and gathering key business and user insights, and in turn, transforming these into visionary springboards to guide creative production. He/she should also be familiar with the stages of a typical consumer (B2B/B2C) journey, in order to oversee and execute a content strategy from end to end. Collaborating closely with internal teams, he/she will be expected to ensure the eventual alignment of audience insights, brand narratives, and creative assets. He/She will have the unique opportunity to create the content approach, leverage our in house teams such as MW global strategy, MW global comms, Truth Central , and McCann Made to help generate bespoke content by client, category verticals (B2B technology, financial services, FMCG, CPG, public sector, automotive) for existing clients and new business opportunities.
What you will do

• Lead Content Strategy across a portfolio of clients that play meaningful roles in the lives of consumers and customers
• Partner with Brand strategists and Business Leadership to understand the client business, know the strengths and weaknesses of the brand, identify problems and opportunities, and help define objectives
• Contribute to the overarching consumer / customer strategy, to enable an integrated view of the audience across content, social, experiential, digital, and traditional
• Lead Content Strategy activities on any given client:
  • Develop the content approach for the business, including identifying content goals, frameworks, and deliverables
  • Design and conduct content audits
  • Identify, conduct, and analyze research (e.g., cultural, competitive) as helpful to identifying breakthrough insights and implications
  • Lead the development and execution of content marketing plans, including content identities/voice, editorial calendars, and content playbooks
  • Create content messaging architectures
  • Articulate content strategy at salient points in the journey / audience relationship with the brand, from awareness to engagement and conversion and retention and advocacy
  • Identify the appropriate paid/owned channels for content and integrate with the broader omni-channel ecosystem, including social, digital, experience, CRM, and traditional. Partner with other strategy disciplines and Media to develop integrated go-to-market plans
  • Determine the relevant content formats (e.g., short- vs. long-form, video vs. podcast). Partner with our Technology team to identify the appropriate applications of technologies
  • Contribute to creative briefs to inspire and inform our Creative teams in the development of content
  • Lead ideation and development of content in partnership with Creative teams
  • Partner with clients for content management, as agreed upon with clients (e.g., negotiate and mediate with publishers, journalists, influencers)
  • Ensure content is on strategy and meets client objectives. Partner with our Data & Performance team to do so.
  • Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
  • Lead Content Strategy on new business pitches
  • Provide leadership and support to Strategy team members to ensure they deliver successfully

Thought leadership

• Strengthen our Content Strategy discipline and content point of view
• Push the thinking on how content can be used to grow brand relationships with people, identifying Content products and services as appropriate
• Introduce innovative content strategy methods, including tools, partnerships, research, frameworks
• Develop and evolve the process in a significant way, from Content Strategy itself to how Content integrates with broader Strategy
• Expand the overall profile of Content Strategy at the agency and network
• Partner with the leads of other Strategy disciplines, e.g., Social Strategy, and other agency disciplines, e.g., Commerce, Technology
• Represent MRM's Content point of view in the industry

Skills

• 10 years of directly-related Content Strategy experience (not only content management, writing, or execution)
• Thought leader with proven results
• Experience building go-to-market plans across the omnichannel ecosystem
• Strong consumer/customer orientation including B2C and B2b and experience working with segmentation and journeys
• Ability to inspire Creative teams
• Comfort and confidence with emerging forms of content, channels, and technology, including up-to-date knowledge of mar-tech
• Bachelor's degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required
• Exceptional communication skills - on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

At MRM, Relationship is our middle name. We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people. MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people. Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world? If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

• Ideas power everything
• We're Better Together
• We'll figure it out
• Complexity can be managed
• It only counts if we deliver
• Technology is magic

MRM is a Leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies. We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, colour, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria
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