Job Description

Responsibilities:

• Write well-researched and compelling content for publishing online and in print. This includes blogs, videos, newsletters, social media posts and captions
• Proofread articles before publishing on WordPress
• Create and follow an editorial calendar with the goal of addressing gaps in the company’s current content library, collaborating with the content manager and social media specialists to ensure timely delivery of materials
• Monitor and analyze the performance of his or her content to provide suggestions for improvement
• Use search engine optimization (SEO) strategies and conduct keyword research to optimize his or her content online
• The content writer may also be tasked in creating product descriptions and packaging copy

• Must be skilled in writing clear, concise and grammatically correct copies for various communication channels
• Social media
• Website
• Newsletter
• Packaging
• Must be highly creative and always on the lookout for the latest content trends
• Have an eye for detail (the writer will also need to suggest design treatment for the content he or she will be creating)
• Must be able to quickly adapt to different brand tones
• Data-driven, knows how to measure the effectivity of his or her content using Google Analytics

• 2-3 years' experience as a copywriter or related role
• Has basic knowledge about digital content strategy and production
• SEO knowledge
• Strong research and time management skills
• Highly self-motivated and has excellent time-management and organizational skills
• Knowledge of using the following software is a plus:
• WordPress
• SEMrush
• MailChimp
• LiveAutograph
• Canva