Lead and execute end-to-end go-to-market plans for launch of new products and key products in the General Insurance category to drive awareness and acquisitions and support in achieving business targets.
Work closely with key stakeholders, including driving conversations with creative agency, and collaborate with media and product team to ensure timely launch and excellent execution of campaigns
Oversee and execute all collaterals for General Insurance and Corporate business, along with a team of 3 reporting staff
Create product marketing strategy decks for key product categories
Track monthly product performance and deep dive into insights and provide recommendations on mitigation plans to close any sales gap.
Plan and execute sustenance campaigns for General Insurance category to drive awareness and conversions.
Monitor and execute BAU marketing initiatives, including always-on digital ads, emailers.
Provide day-to-day marketing support to stakeholders across all General Insurance products to support the overall sales targets.
Requirements:
Degree/ Diploma in similar discipline as job function and role.
In depth understanding In General Insurance Industry
Able to commit to 6 months contract from Dec 2024 - May 2025