Job Description

What the role is:The Marketing Activation division is part of STB's Marketing Group and serves as the digital center of excellence in owned channels, paid media and marketing analytics. The team also aims to catalyse creativity and innovation through experimentation with new programs and emerging technologies.For this role, you will be part of the team responsible in digital advertising, segmentation strategies as well as operational excellence to ensure that the right advertising tactics are incorporated to achieve maximum performance uplift and returns.Media advertising has seen a significant shift towards digital as the dominant medium for the past decade or so. Amidst the rise of consumer demand and the wealth of options for digital content consumption, this has also conditioned their expectations and knowledge of the digital advertising space. With the onslaught of competitive clutter from advertisers, the conventional manner of adopting a tried-and-tested, spray-and-pray strategy no longer works. With that, one way to stay ahead of the advertising clutter is to pre-empt and connect specific consumer need states with the most relevant messaging. For the latter, the need to constantly identify platforms, formats and technologies will also be important in conveying an experience that is as authentic as it is seamless.xe2x80x8bWhat you will be working on:1. Operationalise our global always-on digital advertising portfolio. This involves ensuring operational excellence to achieve desired marketing objectives and business outcomes of our overall digital advertising portfolio across our top source markets for leisure audiences.2. As part of the above responsibilities, to take ownership of channel planning and optimisation in several areas including but not limited to the ones highlighted below:

• Project manage in ensuring agency deliveries are aligned and met against clearly defined marketing KPIs and expectations
• Elevate paid media practice across the marketing group. One example would be also to provide consult/guidance to paid media strategy and implementation for our key campaigns
• Ensure timely media report deliveries and issuance of invoices

3. Scale the Board's journey on marketing effectiveness via Marketing Mix Modelling: To ensure successful completion of the Marketing Mix Modelling initiative with appointed partner.4. Identify and sustain areas of innovation and efficiencies. Where applicable in enhancing our advertising delivery, to also consider piloting test-and-learn initiatives (e.g partners with advanced targeted capabilities) and in maintaining our marketing technology stack (i.e Conversions API setup), in partnership with our media and digital agencies respectively.What we are looking for:Background in digital media advertising (include SEM and Social Channels and Programmatic)Strong analytical skills with knowledge on global/regional media landscape and metrics (across paid, owned, and earned)Strong project management skills, with experience in regional account/market management, a plusInterested in data and analytics and demonstrate the ability to synthesize them into insightsStrong communication and presentations skillsStrong stakeholders/ agency management skillsA good team player with proven track recordAt least 5 years of relevant experience in digital marketing and/or performance marketing in the tourism / hospitality / lifestyle sectorsGood-to-have:Prior experience and/or exposure to marketing technologies including but not limited to Conversions API, Customer Data PlatformAppreciation for quantitative analysis and basic statistical modelling to guide the execution of measurement initiatives such as Marketing Mix ModelingHands-on experience in developing and executing SEM, Programmatic, Social Media and Video advertising plansHas knowledge and hands-on experience with the following bidding platfor Adwords, DV360, Facebook Business ManagerHas knowledge and experience in ad trafficking and ops that includes first-hand experience with the following platforms (e.g DoubleVerify)Knowledge and experience with data visualization tools which include Google Data Studio, Adobe AnalyticsAbout Singapore Tourism Board:The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Singapore Tourism Board