Job Description

Position: Contractor \xe2\x80\x93 Specialist, Digital & Experiential Marketing / Channel Marketing & Communications, APAC
Location: Singapore
Reports to: Director, Marketing, APAC

The Digital & Experiential Marketing & Communications Specialist is responsible for coordinating the smooth operation of the Asia Pacific marcom activities as well as leading and executing various digital, on-line and off-line marketing tools including conference, event, website, email, webinar, social media, and new media and digital tools. Working with the Director APAC marketing, sales, service & support, marketing peers and lead generation stakeholders, the individual in this role coordinates our digital and experiential marketing and promotional activities in order to create awareness, generate high quality leads, and report ROI.

General Tasks and Responsibilities:

• Plan and execute event experiential, digital and web marketing campaigns, including (but not limited to) emails, webinars, landing pages, social media channels and display advertising. Coordinate with our Asia Pacific Sales Channel Partners (Distributors) on leads follow-up and nurturing.
• Manage event logistics in support of the team. From helping to liaise with vendors/distributors/partners, working on audience generation activities, booking of space, booth and stand design in ensuring every aspect of our events are well organized.
• Collaborate, communicate, and localize our social media presence in APAC with our distributors through the Social Media team at the Global / Corporate Marketing level.
• Create, coordinate, and manage APAC-level localized marketing collaterals including print and digital formats
• Coordinate the creation of content (e.g., conference banners, display advertising, email banners, any other graphics).
• Undertaking daily administrative tasks to ensure the functionality and coordination of marketing and communications activities (e.g., update spreadsheets, databases, and inventories with statistical information, trackers and so on).
• Creating, curating and distribution of monthly newsletters to APAC distributors and service providers.
• All tasks and responsibilities above will require close interaction with the APAC Marketing Director, Marketing Managers and Specialists, District Managers, Territory Account Managers, Corporate Stakeholders and APAC Sales Channel Partner marketers.

Preferred Educational Background:

• Bachelor\xe2\x80\x99s degree or Diploma in marketing, digital media, social media and / or Science.
• An interest in biological science will be a focus or relevant scientific background with a penchant for marketing communication would be ideal.

Preferred prior experience:

• The candidate should have between 2 to 4+ years of experience as a digital marketing, marcom and/or event experiential marketing coordinator or specialist.
• Demonstrable experience coordination of, leading and managing marketing database, email, social media and/or display advertising campaigns independently or as part of a team.
• Working knowledge of marketing automation platforms (e.g., Marketo or Pardot), CRM (e.g., Salesforce), media editing software (e.g., Adobe Creative Suite; Final Cut Pro) and MS Office or iWork applications (e.g., Excel, Word, PowerPoint, Keynote, Pages, Sheets).
• Proven experience as a marketing assistant or coordinator or specialist.
• Good understanding of basic/fundamental marketing principles.
• Well-organized and demonstrable ability to multi-task and adhere to deadlines
• Fluent English language skills both written and verbal, a second language will be a bonus.

Additional Requirements:

• Ability to travel between 5-10% of the time for regional meetings, conferences, events, trade.

Additional Information:

• Contract position with the possibility of conversion to an employee role after 12 months.
• Hybrid work arrangement terms are acceptable and can be further negotiated.
• Mobile phone reimbursement for business-related expenses.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

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Salary Range:

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All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or for assistance.

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