Job Description

About DDB Group Singapore – DDB Group is one of the biggest global advertising networks with offices in over 90 countries. Singapore is the regional hub for global, regional and local clients such as Exxon, Unilever, OPPO, Samsung, Tencent and DBS Bank. It comprises DDB and its specialist T-divisions in digital, data, e-commerce and brand research. We combine market intelligence with human insights to produce exceptional marketing for our clients’ business advantage. We are the regional headquarters for the network across Asia.

Copywriter Tribal Worldwide is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal Worldwide is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded in 2001 as a division of DDB Group Singapore, Tribal Worldwide is one of the 35 Tribal Worldwide’s offices spanning 21 countries.

Scope Some people think Copywriters are just wordsmiths. But at Tribal Worldwide, we’re looking for much more. You’ve got to be a contortionist – flexible enough to role-play anything from chocolate bars to luxury cars. To speak to anyone, anywhere, from bus-stop posters to YouTube pre-rolls. To bend and not break as you birth the next big idea. Sounds like your kind of freak show? There’s more.

Primary Responsibilities

• Liaise with clients and interpret their briefs
• Develop creative ideas and concepts across a range of media (TVC, radio, digital, social, OOH, activation etc.) together with the Art Director
• Present ideas to colleagues and clients
• Be familiar with your clients’ products and services, the target audience and their competitors’ activities
• Write clear, persuasive, original copy
• Be in-sync with the trends in technology and digital media
• Proofread copy to check spelling and grammar
• Continually revise or re-develop advertisements or campaigns in response to feedback from the Creative Director, account servicing team or clients
• Oversee campaigns through the production stage to completion
• Work on several campaigns at once, sometimes under pressure and often with tight deadlines
• Cast actors and voice talents for TV and radio production
• Liaise with production companies, developers, photographers, typographers, designers and printers
• Keep up to date with popular culture and trends
• Monitor the effectiveness of advertising campaigns