Job Description

As a Copywriter, you are both the content maestro and the ideas architect. You should be able to work independently for any given project. Together with the suits and the designers, you work to establish key objectives and unpack the brief. From there, you craft a sound content strategy across different marketing touchpoints (both physical and digital where required). From Branding Strategy, SEO and eCommerce copywriting, UI/UX to social media marketing, you’ve got to have a good grasp of their fundamentals and all things in between. If you’re not feeling a 100 about these, let us see how you can fit in.

Key Qualities

• Beyond being a word distillery, you need to have a love (and mastery) for language and content
• Always in the know of the latest social or digital trends and exploring ways to apply within the agency or for client’s campaigns.
• You hate boundaries and you love scaling the walls of extremities when it comes to ideas and explorations
• Understand all aspects of Content Strategy, from research to strategic planning covering content sustenance.
• Foresight to understand how content execution will affect client’s marketing objectives and business plans
• Have a set of content process plans in terms of ideation and articulating of those ideas to paper.
• Confidence to work independently with the suits or the creative design team.

Roles & Responsibilities

• Branding Strategy
• Long and short form copywriting
• SEO article writing
• Interview stakeholders for articles/content
• Ideate, craft and develop content pillars as part of a digital/social media marketing strategy
• Leverage your knowledge of the different social media platforms and branding plan and conceptualise content across multiple platforms
• Conduct in-depth analysis of ongoing social metrics as well as campaigns activations across all platforms
• Plan, strategise and write meaningful and quality content across different physical and digital touchpoints
• Brainstorm creative content and campaign ideas for both internal and our clients.
• Identify emerging trends and opportunities in digital/traditional landscape to create valuable insights

Job Requirements

• Must have 1 to 3 years of copywriting experience
• Adept in both short form and long form writing
• Understand behaviours of different audiences across different platforms
• Moderate to advanced knowledge on marketing/digital marketing principles
• Great copywriting and creative thinking skills (please substantiate with portfolio)
• Demonstrated ability to engage effectively with a community using online media.
• Excellent analytical, communication, and presentation skills with ability to operate with flexibility in a fast-paced, constantly evolving and collaborative environment
• Understand how Google tools work and able to apply effectively to actual client campaigns (i.e. Google Adwords, Google Search Engine Console and Google Analytics)
• Knowledge in Search Engine Optimisation (SEO) and SEO Strategy
• Willing to work independently and takes initiatives to improve existing processes
• Take part in both private or government tenders when the need arise
• Strong competency in MS office and presentation skills;
• Relevant work experience in similar capacity preferably in marketing agencies or creative/ advertising industry;
• Minimally a Diploma in Marketing, Advertising/Media, Art/Design/Creative Multimedia, Film and Media Studies, or equivalent from local polytechnics
• A Bachelor of Communications is also preferred, but not necessary.

We currently work in the office 3 days a week and at home 2 days a week. To apply, please send your CV and education certificates.