to craft compelling, accurate, and engaging content for our global audience. You will play a key role in shaping our brand voice across multiple platforms, creating content that resonates with both Western and Chinese-speaking communities.
This role requires someone who understands the fast-evolving landscape of
digital assets, fintech, and emerging technology
, and can translate complex concepts into clear, persuasive copy.
Key Responsibilities
Content Creation & Copywriting
Write, edit, and localize copy for websites, landing pages, and product descriptions.
Draft engaging content for social media (LinkedIn, Twitter/X, Telegram, Discord, WeChat, Weibo).
Produce marketing collateral including press releases, newsletters, and campaign taglines.
Support content for product guides, research articles, and thought leadership pieces.
Bilingual Communication
Translate and adapt English content into
Mandarin Chinese
with accuracy and cultural nuance.
Localize marketing campaigns for Chinese-speaking markets (Mainland China, Taiwan, Hong Kong, Singapore).
Ensure tone of voice and brand messaging remain consistent across both languages.
Campaign & Brand Support
Collaborate with marketing, BD, and design teams to develop narratives for global campaigns.
Assist in crafting copy for co-marketing initiatives with ecosystem partners (financial platforms, payment providers, digital product companies).
Monitor competitor campaigns and industry trends for inspiration and benchmarking.
Community Engagement
Support announcements, webinars, and events with tailored bilingual messaging.
Adapt copy for different cultural contexts to maximize engagement and trust.
Requirements
Native or fluent proficiency in
Mandarin Chinese
and strong proficiency in
English
(both written and verbal).
2-4 years of experience in
copywriting, marketing communications, or journalism
(digital assets/fintech/technology experience strongly preferred).
Ability to simplify complex technical concepts into clear, persuasive copy.
Familiarity with Chinese social media platforms (WeChat, Weibo, Little Red Book) and global platforms (Twitter/X, LinkedIn, Telegram).
Excellent attention to detail, creativity, and storytelling ability.
Nice to Have
Experience writing for both institutional (B2B) and consumer (B2C) audiences.
Familiarity with SEO, keyword optimization, and content analytics.
Understanding of compliance considerations in financial communications.
* A portfolio showcasing bilingual copywriting work (Mandarin + English).
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