Job Description

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we\xe2\x80\x99re on the cusp of something great, where we\xe2\x80\x99re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There\xe2\x80\x99s a lot more work to be done with all of our exciting plans. So we\xe2\x80\x99re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

As Love, Bonito\xe2\x80\x99s Singapore Country Manager, you will be our evangelist and are responsible for driving Love, Bonito\xe2\x80\x99s expansion in Singapore. You will be responsible for the country\xe2\x80\x99s P&L and the health of Singapore\xe2\x80\x99s business. You will play a pivotal role in developing a cohesive omni experience, working closely with HQ to identify opportunities and establish partnerships to increase brand equity in the market. You will lead and manage your team cohesively across various functions. Reporting directly into our COO, your mission is to provide the best in class customer experience and build a strong cult following to be the #1 female womenswear brand in the country.

You should have/be

• A genuine interest in all things female - you genuinely want to be part of a movement to inspire young girls and women in Singapore to feel empowered and independent
• An ability to think & work strategically and systematically
• A track record of extreme ownership and delivering tangible results
• Comprehensive understanding of all the omnichannel levers with the ability to interpret the insights and agility to drive commercial growth
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• Outstanding interpersonal, negotiation and communication skills and an ability to develop and maintain relationships with both internal and external stakeholders
• Strong leadership and managerial qualities and a love for growing and developing people
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We\xe2\x80\x99re Better Together!

Main responsibilities

Team Management & Leadership

• Oversee, manage and grow the LBSG organisation and her people
• Create a strong and positive Love, Bonito team culture inline with Love, Bonito values
• Manage team, ensure that everyone\xe2\x80\x99s in the right seat, plan out development needs, identify organization\xe2\x80\x99s strengths, weaknesses and plan out hiring needs
• Develop a high performing, highly driven and positive working environment and culture

Country Operations

• Growth Strategy & Future Planning:

• Develop Singapore\xe2\x80\x99s long-term growth strategy and roadmap in line with Group\xe2\x80\x99s strategic roadmap & vision
• Flesh out local brand positioning and strategy to identify future growth opportunities
• Omni Expansion and Growth

• Develop and drive omnichannel growth strategies to drive new customer acquisition and grow customer lifetime value (repeat purchase)
• Responsible for expansion, leasing and optimization strategy of our retail store network
• Initiate, manage and oversee the execution of integrated marketing strategies to drive customer growth and retention
• Develop commercial strategies and expansion plans to define channels of play
• Roll out relevant growth opportunities based on local market nuances and landscape
• Brand Evangelism:

• Grow Love, Bonito into a leader in Singapore that\xe2\x80\x99s top of mind amongst our target female audience
• Grow brand effectively and creatively through community building, outreach, PR and marketing
• Ensure that team operates with the utmost attention to the customer with superior service excellence especially across all points of sales, customer service and social media
• Business Planning & P&L Management:

• Develop business plans and forecasts with the Regional FP&A team
• Responsible for LBSG\xe2\x80\x99s P&L and work with both local and regional teams on all key revenue and cost drivers
• Manage organization with creative frugality; stick to budgets and never spend unnecessarily; optimize cash flow
• Monitor and optimize inventory; ensure tight inventory management and health
• Performance Management & Reviews:

• Ensure that business is on track with targets, proactively identify blockers and untapped drivers
• Run weekly and monthly reviews with the local team to review performance, deep-dive into issues, develop next steps etc
• Lead monthly reviews with HQ stakeholders to review performance, analyze and identify key reasons for over and underperformance (go deep, must understand the why), share upcoming high-level plans

High Level KPIs

• Country revenues
• Country P&L
• Traffic and conversion
• New customer acquisition
• Customer lifetime value (LTV) and retention rates
• Market share tracked against key competitors
• In market brand awareness
• Customer satisfaction score

Requirements

• 9+ years in business development, marketing or strategy consulting
• Past experience working in a fast-paced high growth consumer/retail company
• High analytical, numerate and proficient in Excel and other analytics tools (SQL a plus!)
• Experience managing and growing a tea

Benefits

1. Flexible Work Arrangement

• Work from anywhere*!
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

Love, Bonito