Job Description

About Luzerne

With over 75 years of brand heritage in Singapore, Luzerne designs and produces bespoke quality tableware for some of the world's most renowned restaurants, hotels and chefs. We are the pioneer in perfecting fine china without the use of animal bone ash. Our wholly-owned, fully-automated factory in Dehua is also the first in the world to be Halal-certified.


Luzerne's legacy began in Singapore but extends far beyond its shores even to Dehua where the charming county has been conferred several accolades such as The World Porcelain City and National Civilized City Award (NCCA). Its kilns are also ceremoniously inscribed on the UNESCO World Heritage List.


Luzerne's global presence in over 58 countries is supported by over 800 employees in 4 global offices in China (Shanghai, Xiamen, Dehua), and our headquarters in Singapore. The Luzerne experience can be enjoyed not only in Michelin-starred establishments but also in the skies with Singapore Airlines. It is the preferred brand with renowned hospitality chains.


The brand recently inaugurated the launch of The Luzerne, Singapore, a milestone project that took more than 2 years in the making by surmounting challenges of the Covid-19 pandemic. This was preceded by the opening of The Luzerne, Dehua in 2019.


Enthralled by what we have to offer? Come, join us in creating the Everyday Best experience and be part of this Singapore heritage!

Key Responsibilities

Develop and execute creative content for brand initiatives, including product launches, new collections, and retail marketing campaigns. Direct and oversee photograhy, visual asset creation, and retail visual asset creation, retail visual communications (product placement, display, and signage). Maintain and evolve the brand style guide, ensuring consisstent application across all channels Conduct market research and brand analysis to rupport strategic decision making. Monitor industry trends and identify opportunities for brand innovation. Collaborate with cross-functional teames and external partners to deliver effective brand initiatives

Skills & Competencies

Proficiency in design software: Adobe Creative Suite (Photoshop, Illustrator); working knowledge of Adobe InDesign and WordPress CMS is an advantage. Strong portfolio in graphic design, visual communication, and storytelling. Excellent written and verbal communication skills. Strong organizational and project management skills. Creative thinking with the ability to transform concepts into actionable visuals. Deep understanding of brand identity and brand development principles. Ability to work independently as well as collaboratively within a team. Adaptability to manage multiple priorities and meet deadlines effectively. Awareness of market trends with the ability to bring innovative ideas to branding. 2+ years of experience in branding or in a similar creative role with Diploma/Degree in Design, Communications, Marketing, Business or related field.

Benefits

Medical Insurance * AWS