Job Description

Salt is seeking an exceptional Creative Director with strong art direction expertise to lead the development of innovative, concept-driven performance campaigns that engage international business audiences across multiple digital platforms.
As a creative leader, you will operate across three core areas:

• Contributing as a key member of an internal creative team, leading ideas from concept through execution in partnership with production teams and internal stakeholders
• Partnering closely with creative agencies and cross-functional teams to deliver high-impact, strategic work that drives measurable business results
• Actively using AI and generative AI tools to create high-impact creative work and improve team productivity

This is 3 months extendable contract role in Singapore.
Key Responsibilities

• Develop and lead creative concepts for ongoing marketing campaigns, ensuring strong alignment with business objectives and brand strategy
• Ideate, develop, and refine campaign ideas with a high bar for craft, clarity, and effectiveness
• Leverage historical campaign performance, insights, and trends to inform future creative decisions
• Use AI and generative AI tools for creative ideation, experimentation, and production
• Provide clear, constructive creative direction to external agencies and internal cross-functional teams
• Ensure consistently high-quality creative output across on- and off-platform deliverables, including digital ads, websites, and sales enablement materials
• Lead creative reviews and presentations for internal stakeholders, including senior leadership
• Define creative inputs for testing plans to optimize performance and learnings
• Design and develop visual systems, including typography, color palettes, and imagery, to support campaign messaging and branding
• Create and oversee the development of design assets such as graphics, icons, and illustrations
• Stay current with industry trends, emerging technologies, and best practices, and apply relevant insights to ongoing work

Requirements

• 7+ years of experience as a Creative Director, or in a senior creative or design leadership role within advertising or marketing
• Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent practical experience
• Demonstrated experience using AI and generative AI tools for creative ideation and production
• Experience working on regional campaigns across Southeast Asia; China experience is a strong plus
• Portfolio demonstrating innovative, concept-driven campaigns, strong performance outcomes, and mastery of art direction and design fundamentals
• Strong understanding of the B2B marketing landscape and digital advertising platforms
• Proven ability to collaborate effectively with external agencies and cross-functional teams
• Strong strategic thinking and problem-solving skills

CEI No: R1223390 | License No: 07C3147
Salt is acting as an Employment Business in relation to this vacancy.

Skills Required