Creative Strategist
Singapore, Singapore
Job Description
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About TSL TSL Media is the leading new media group in Singapore and we have grown to a company size of almost 200 employees. Our brands under us include TheSmartLocal, ZULA, MS News and Eatbook. We won Mumbrella\'s Asia Media Brand of the Year, edging out some billion-dollar companies. We\'re now at the stage where we\'re rapidly expanding. TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life. Here\'s a video that gives you a glimpse into our office culture: https://www.youtube.com/watch?v=1rPxitC2ock
What you will do: As a Creative Strategist, you will be responsible for developing insights-driven campaign strategies and designing impactful, measurable, integrated campaigns that drive business growth and engage our audience. You are a curious thinker who finds the best approach to clearly present data that drives innovation. You uncover audience insights that surface opportunities for brands, and create detailed presentations that tell stories and provide recommendations that contribute to our client\xe2\x80\x99s objectives.
Duties include:
- Develop full-fledged campaign proposals that align with the client\xe2\x80\x99s overall strategy and objectives
- Ensure proposals produced are of the highest quality and in line with company standards
- You will help clients to analyse their business landscape and challenges to observe and recognise patterns that identify trends and inform key insights
- Build strong relationships with key clients while deepening their knowledge of interactive marketing
- Develop forward-thinking strategic POVs on emerging trends and platforms
- Identify proactive moments or ideas that a brand can opportunistically activate on
- Collaborate with cross-functional teams including account management, media planning and buying, and project management to ensure campaigns are delivered on time and on budget
- Use data and insights to inform campaign strategy, ideas and plans including performance optimisation
- Stay up-to-date with industry trends, technologies and best practices
The successful candidate should have:
- Minimum of 4-5 years of planning experience in an agency environment and/or working with developing insights, leading cultural trends, and driving big ideas for integrated campaigns
- Strong experience in developing and executing integrated campaigns, with a focus on content marketing, social media strategy and integrated communications
- Is naturally curious and loves to explore and nurture intellect
- Strong written and verbal communication skills, with the ability to effectively pitch ideas to clients
- Articulate and concise with the written word. You are able to make ideas come to life even when limited to just words.
- Strong project management skills with the ability to manage multiple projects and priorities
- Strong analytical skills and experience using data to inform and optimize campaign strategy
- Proven ability to work effectively in a fast-paced, deadline-driven environment
- A passion for staying up-to-date with industry trends, technologies, and best practices
- Bachelor\'s degree in marketing, advertising, or a related field
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Job Detail
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Job IdJD1302919
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned