Job Description

Job Responsibilities

• To initiate and implement strategic and tactical CRM campaigns and constantly review and improve the effectiveness of our customer and lead journey
• Oversee and manage the OSIM Elites Rewards Program together with the CRM Executives to ensure the targets set for enrolment of New customers and Retention of Existing customers are met
• Identify key customer contact strategies and develop differentiated approach for different OSIM Elites tiers.
• Lead CRM Executives to brainstorm and implement contents for OSIM Elites to drive engagement with customers, which includes but not limited to Membership events
• Lead the brief for all OSIM Elites Communications and Collaterals development and contents to other departments
• To lead and oversee the preparation of monthly reports for management and operations team's review
• Improve the performance of marketing investment (ROI) through monthly post-campaign analysis
• Monitoring data accuracy and initiate appropriate actions to increase data accuracy
• Work closely with internal stakeholders to fine tune the Client-telling app based on the test launch feedback and integration of POS and Sitecore

Job Requirements

• Minimum 5 years extensive experience of CRM marketing, designing, developing, and executing CRM, Loyalty, Customer Lifecycle programs
• Bachelor’s degree (preferably in Marketing or Business)
• Advanced level of computer literacy in Microsoft Office, especially Excel
• Demonstrate substantial knowledge and hands-on capability in working with databases, data analysis, customer segmentation, campaign management, measurement reporting and email marketing platforms
• Deep analytical acumen and understanding of data-driven marketing principles that drive ROI
• A confident and articulate communicator and has excellent written and verbal communication skills, including deck development
• High intellectual curiosity, drive, determination, and self confidence and is a team player with interpersonal skills
• Attention to details, highly organized, structured thinker and critical thinker with an ability to translate data to actionable insights
• Technical knowledge of CRM and Marketing Automation solution will be advantageous-e.g. SAP Hybris (desired), Adobe Marketing Cloud, Salesforce Marketing Cloud, Microsoft Dynamics, Eloqua

Interested and suitable candidates, please send your resume and portfolio to hrenquiry@osim.com.sg.

We regret that only shortlisted candidates will be notified.