Job Description

Role Overview


The CRM Campaign Operations Manager will manage end-to-end CRM campaigns to drive user retention and engagement, develop lifecycle messaging journeys, improve CRM performance, and collaborate with cross-functional teams to optimize campaigns.



Key Responsibilities

Manage and execute end-to-end CRM campaign operations, focusing on driving user retention, engagement, and growing LTV. This requires cross-functional collaboration with the Brand, Content, Growth Marketing teams to ensure seamless campaign execution. Conduct audience segmentation and customer journey mapping across personas to set up and run customer lifecycle campaigns (e.g. onboarding, nurturing, re-engagement, loyalty programs) that leverage the CRM, marketing automation tools and multiple messaging channels (e.g. email, WhatsApp, push notifications, in-app messages). Collaborate with the IT and/or relevant teams to troubleshoot platform issues, manage data integrations, and shape the CRM roadmap. Maintain, analyse and report on CRM operational performance, identifying key metrics and insights to inform process optimization and efficiency improvements. Ensure data integrity and compliance with regional privacy regulations (e.g., GDPR) within all CRM campaign operations.

Requirements

4+ years of relevant experience in CRM operations, marketing automation, or lifecycle campaigns management roles. Demonstrated experience using CRMs like Microsoft Dynamics or Salesforce. Demonstrated experience setting up and using Customer Engagement Platforms like Braze or Salesforce Marketing Cloud or OneSignal. Hands-on experience in building and managing complex, multi-step automated campaigns and customer lifecycle journeys. Hands-on experience in audience segmentation, list management, and data-driven campaign targeting. A startup mentality with a bias to action and the ability to flex in a fast-paced environment.


While not a strict requirement, these are advantageous:

Knowledge of HTML for email development and content customization. Familiarity with coding languages such as Liquid or JavaScript for dynamic content and personalization. Experience with API integrations for CRM and marketing platforms to enhance data flow and functionality.

Benefits

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You will contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.



At Morrow, you will build the foundation of team excellence and help translate our vision into reality. Your work will empower every team member to serve with clarity, confidence, and care. You will not just be building training systems. You will be shaping a people-first culture where learning becomes a daily practice.