Job Description

Job Title CRM Executive - DFX



Join the game-changers

Supporting the successful planning and execution of multi-channel communications to our DailyFX audiences across Chinese and Japanese speaking content sites.

Join our DailyFX team, leading global financial and markets that delivers best in class content to its audiences in English, Japanese and Chinese languages. You will support the development and delivery of our CRM communications. The role will work closely with our content teams, and regions to ensure that we deploy best in class CRM, generate insights that inform our strategy and keep a keen eye on CRM performance to drive continuous optimisation of our campaigns and journeys that drive lead generation, retention and conversion.

Who we are

DailyFX.com is a premier platform for news and analysis of foreign exchange, equity and commodity markets for retail traders globally. DailyFX is a wholly-owned division of fast-growing fintech firm IG Group which is a leading digital publisher and trading platform.

IG is a forward-thinking and innovative FinTech, positioned as a global leader in online trading and investments. Today, our award-winning in-house platforms and apps, provide over 400,000 active global investors with fast, reliable, and flexible access, to over 17,000 global financial markets.

With operations in 20 countries and across five continents, we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive. Join us if you\xe2\x80\x99d like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

Our purpose is simple, to power the pursuit of financial freedom for the ambitious.

What you\xe2\x80\x99ll do

• Work with the marketing and CRM teams to create new, effective CRM journeys for web and app users.
• Set up effective lead generation and conversion journeys for our DailyFX audiences.
• Ensure email and communications journeys are set up and continually optimised to deliver conversion.
• Monitor key campaign metrics and highlight areas for improvement and optimisation.
• Work with Content and production teams to ensure all formats of content is delivered via our CRM.
• Work with the Group Marketing CRM team to ensure best practices are applied to emails and journeys.
• Understand the regulatory landscape and ensure all communications are compliant and meet all requirements.

Who you\xe2\x80\x99ll be

• Fluent in English and Chinese (Traditional and Simplified) languages both written and verbal to a high standard.
• Experienced working with Salesforce Marketing Cloud or similar marketing automation tool to build and send emails and journeys.
• An understanding of key CRM engagement metrics, and how to measure, test and optimise results.
• Experience in HTML coding language for building emails a prerequisite
• An understanding of Data Privacy regulation
• A passion for learning, and for sharing skills and capabilities.

How you\xe2\x80\x99ll grow

Your personal and professional development is important to us. As a company that\xe2\x80\x99s constantly redefining the boundaries of possibility, we\xe2\x80\x99ll challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence.

The CRM team has been reshaped for future success, and we have opportunities across Group Marketing to broaden your skills and gain experience. There\'ll be opportunities to move into these areas, and others across IG, as you develop.

The world of CRM is ever-evolving, and you\'ll be supported with training opportunities, both on the job and through courses, to keep up to speed with the latest trends in the industry such as developments in Generative AI.

What you\xe2\x80\x99ll get

As well as having the chance to attend regular social events, get funding for your charitable endeavours and join a range of special interest groups, you\xe2\x80\x99ll receive an attractive selection of benefits working with us:

• Flexible working hours and work-from\xe2\x80\x93home opportunities
• Performance-related bonuses
• Pension, insurance and medical plans
• Career-focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more

Where you\xe2\x80\x99ll work

You\xe2\x80\x99ll be based in our Singapore office (on Battery Road) and you\xe2\x80\x99ll be working closely with our Group Marketing and DailyFX Content and Marketing teams.

Join IG, and you\xe2\x80\x99ll be joining the best in an always-moving industry. We\xe2\x80\x99re constantly improving and developing our backend systems, as well as experimenting with machine learning approaches like predictive analytics and NLP.

As part of our hybrid working environment, you\xe2\x80\x99ll split your time between home and the office once your initial training is complete. In this way, you\xe2\x80\x99ll be able to enjoy a better work-life balance and always bring your best self to your role.

At the office, you\xe2\x80\x99ll have access to everything you\xe2\x80\x99d expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas.

From the Team

"I am very excited about the opportunities that exist within DailyFX, as part of the IG Group. This is a business powered by commitment to customer experience and developing great marketing talent. This role is key in delivering efficient and effective CRM campaigns. IG Group has it all for those professionals looking to make their mark and contribute to business growth" - Cristel Leed, Group Marketing Director

Number of openings 1

IG Group