Summary of purpose/major responsibilities
The Customer Engagement & Transformation Lead will play an important role in measuring our success of the new GtM model & strategies and assess future opportunities to improve commercial efficiencies in having an impactful customer engagement.
Aligned with our Play to Win directions, the key components of the job will be:
Shape short-medium-long term geographic footprint, share of Voice (SoV) and operating model strategy for Asia geographies while incorporating PtW/ global guidance Drive integrated GtM strategy implementation through omnichannel approach and manage KPIs for improvements of our commercial efficiency Prioritize key transformative projects and pan zone campaigns and drive its execution through KPI management. Support country teams to develop business case and facilitate its approval for resourcing and investments Build capability to serve as active member of agile omnichannel marketing member for region and global, providing analytics, thought leadership and influencing campaign design & implementation for Asia zone Foster teamwork, build mutual trust, and cooperation among country teams Focal point for PtW strategy execution (Asia Zone) for global and regional team
Key Accountability
Develop, harmonize, and implement in the countries, metrics onl Transformation and on the evolution of our operating models including GtM (These KPIs will be focusing on measuring our implementation & impact and the outcomes Vs Target)
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