Job Description

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
• Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
• Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
• Manage 3rd parties content partnerships and collaboration
• Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
• Conceptualise and execute customer engagement virtual and physical events, internally and externally
• End to end process, stakeholders and budget management

• Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
• A \'digital\' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
• Comfortable implementing SEO best practices and optimised growth in SEO
• Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
• Comfortable with events management, from conceptualisation to execution
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Min. 8 years working experience, with some experience in banking and/or finance industry

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