Job Description

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About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it\'s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world\'s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands - especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region\'s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa.

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What\'s in it for you

• Attractive remuneration and healthcare benefits
• 20 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing
• Outstanding career development opportunities to realise your full potential
• Collaborative and inclusive culture where people and performance thrive

About the role

Strengthen TWE Marketing 2025 ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective trade marketing activities and collaborations with the Commercial Teams.

Key Responsibilities/ Accountabilities:

• Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes
• Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy
• Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
• Developing programs that provide a source of differentiation for different channels and retail partners
• Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers
• Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs

Specific tasks:

• Manage market level P&L, with relevant Commercial stakeholders (Regional Sales Manager / Country Manager / Business Manager / Key Account Manager) including volume & value targets for specific programs, A&P budgeting, SOH reporting, and PO management
• Monitor market performance to identify risks and opportunities and create plans against them
• Manage agency relationships - BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table
• Utilize return on investment (ROI) models for all activities to manage profitability
• Closely monitor execution of key programs to capture leanings and drive for continuous improvement
• Develop and execute luxury programs to elevate brand positioning
• Track and analyse monthly depletions against targets and plan activities to address trends
• Responsible for complying with company policies, procedures

About you

• Minimum 5+ years in the related business environment
• Luxury brand management or trade marketing experience preferred
• Singapore market wide experience is required
• Prior experience in Wines & Spirits or luxury industry is an advantage
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
• Good understanding of various marketing and sales touchpoints
• Experience creating and executing marketing campaigns and programs that drive sell through and depletions
• Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
• Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
• Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

Culture

We bring our whole selves, we\'re courageous and we deliver together - that\'s our DNA. We\'re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We\'re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We\'re definitely \xe2\x80\x9cglass half full\xe2\x80\x9d people and see challenges as opportunities and move with pace to achieve our goals.

If you\'re ready to help us be the world\'s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don\'t want to miss out, apply today.

We are aware of current scams where candidates are being targeted on job advertising and social media sites by individuals claiming to be employees of Treasury Wine Estates. These people are offering financial incentives and inducements to encourage candidates to engage with them or disclose their personal information.

We only contact candidates through professional channels (LinkedIn, or the contact details you provide in your employment application). We always use our full name (first name and surname), our work email (ending in \'@tweglobal.com\') and contact number. Please be alert to any contact through other social media channels, and never disclose your personal information by clicking on links in an email or SMS.

Treasury Wine Estates