Job Description

Job Info:

• Working Hour: Monday - Friday (9am - 6pm)
• Raffles Place

Job Responsibilities:

• Analyze customer behavior, preferences, personas, and purchasing patterns through CRM and data analytics tools.
• Measure and report key CRM metrics, including customer acquisition, retention, and lifetime value.
• Utilize data analytics tools and techniques to assess program performance and customer behavior.
• Use customer feedback and insights to pinpoint areas for improvement and implement necessary changes.
• Develop and oversee customer loyalty programs, encompassing rewards, incentives, and exclusive offers.
• Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
• Execute customer win-back campaigns and strategies to re-engage inactive customers.
• Plan and execute targeted marketing campaigns to promote the loyalty program and engage members.
• Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
• Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
• Employ marketing automation tools to streamline and optimize CRM processes.
• Conceptualize and manage marketing campaigns through various channels to establish and maintain strong customer loyalty and relationships.
• Ensure consistent and optimal use of marketing channels, loyalty programs, and campaigns to cultivate enduring customer relationships.
• Drive initiatives to engage customers across all communication channels.
• Responsible for segmenting and profiling the customer database to support end-to-end campaign execution, from requirements gathering to extraction, execution, communication, and tracking campaign performance.
• Oversee the improvement and optimization of CRM transactional communications. Transform customer data into actionable insights to drive intelligent customer engagement.

Please submit your updated resume by using the APPLY NOW BUTTON

By submitting your personal data and/or resume to us in connection with your job application, you will be deemed to have agreed and consented to us in collecting, using, retaining, and disclosing your personal data and/or resume to prospective employers for the purpose of the evaluating, processing and administration by company relating to this job application.

*We regret to inform you that only shortlisted candidates would be notified* We wish you all the best in your career search.

You are welcome to visit our website at http://www.rkgroup.sg/

RK Recruitment Pte Ltd | EA License No.: 20C0280
Chan He Guang | EA Personnel No.: R23117560