Demand Generation Manager

SG, Singapore

Job Description

Company
Snaphunt Pte Ltd
snaphunt.com
Designation
Demand Generation Manager
Date Listed
13 Dec 2025
Job Type
Entry Level / Junior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Admin / Secretarial
Industry
Healthcare / Fitness / Sports
Location Name
Singapore
Allowance / Remuneration
$3,250 - 3,300 monthly
Company Profile
The Demand Generation Manager is responsible for driving pipeline growth for Smile's Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.








ROLE OBJECTIVE


The Demand Generation Manager is responsible for driving pipeline growth for Smile's Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.


Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile's position as a market leader in healthcare accessibility and affordability.


AMAZING REASONS TO WORK WITH SMILE

100% Remote: Enjoy the flexibility and convenience of working from anywhere. Full-Time Position: Secure a stable and consistent work schedule. Similar Time Zone: Work seamlessly with a team in a compatible time zone. Established Company: Join a nearly 20-year-old successful & growing organisation. National Presence: Be part of a national Australian company. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team. Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement. High-Impact Role: Shape the company's brand identity, customer journey, and digital growth strategy.

KEY RESPONSIBILITIES


Demand Generation (Core)

Execute LinkedIn Ads, outreach, retargeting, email flows Build and optimise ABM programs Test multi-channel acquisition tactics
Improve conversion from Lead MQLSQL Report on pipeline performance and CAC/CPL trends

Outbound Prospecting

Conduct personalised outreach to HR/People & Culture leaders Validate messaging, warm accounts Support AU-based outbound when/if hired

Sales Enablement

Provide messaging guidance, ICP insights Collaborate on pitch decks, one-pagers, ROI assets Develop nurture flows for mid-funnel acceleration

Channel & Partner Support

Assist with messaging for HR consultants, brokers, wellbeing advisers Support co-marketing activities

Collaboration & Cross-Functional Alignment

Work closely with Content, Product, and Leadership Align demand gen activities with Enterprise GTM Share insights on ICP behaviour and high-performing messages

KEY PERFORMANCE INDICATORS

MQL volume and quality SQL volume and conversion rate Funnel velocity ABM engagement Outbound response CPL, CAC trends Pipeline-generated and revenue-influenced

REQUIREMENTS


Experience

3-6 years in B2B demand generation Hands-on execution across LinkedIn Ads, outreach, ABM, CRM Experience generating enterprise pipeline

Skills

Data-driven optimisation Message testing & ICP understanding Strong communication CRM automation (scoring, workflows, routing)

Nice-to-have

Channel/partner experience Exposure to HR/benefits/enterprise SaaS

Ref: IGO71316JH




Application Instructions
Apply this role at https://smilecomau.snaphunt.com/job/confidential/45cfcf50-d675-11f0-9f90-cb153164425f




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Job Detail

  • Job Id
    JD1702338
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    SG, Singapore
  • Education
    Not mentioned