Job Description

Developing marketing strategies that will increase brand awareness and reliably bring in new clients to dental practice, as well as overseeing the execution of said strategies Performing competitive analysis and market research to identify industry trends and best practices and apply them to marketing initiatives Building a marketing team by hiring, training, and supporting new members Determining the advertising budget and managing ad spend Creating Monthly, quarterly and annual reports to showcase the success of the marketing initiatives, and identifying areas for improvement Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Manage wordpress website, semrush, google advertisement, google my business, google search and other domain platforms Manage ordering system Prepare and do stock order Adhoc duties for 5 clinics Making sure that the claim insurance bank reconciliation is updated Managing Online booking system Managing Social Media Accounts (FB my business/IG) Taking Video and Photo for Patients Editing Photo and Video Creating and Designing Posters for advertisement/clinic needs



Requirement:


Bachelor Degree in Business / Management / Marketing Minimum 2 years experience in the field Must possess dental background * Proficient in Digital Marketing, Content Writing, SEO, Google Ads, Photoshop, Development and Analytics