Job Description

What the role is:
You will join the dynamic communications team responsible for positioning Singapore as a City in Nature. You will lead a team of digital media specialists to develop and implement comprehensive digital communications strategies that create awareness of NParks and foster greater appreciation of its projects, programmes and causes.
What you will be working on:
As an experienced communications leader, you will oversee content management across social media platforms including Facebook, Instagram, LinkedIn, TikTok, Telegram, and YouTube. You will lead the creation of diverse content including video series, podcasts, infographics, and innovative outreach materials whilst managing strategic collaborations with external content publishers and key opinion leaders.
Your crisis and issues management responsibilities include monitoring social media sentiment, developing rapid response protocols for incidents and guiding the team on daily sentiment analysis. Additionally, you will serve as the internal digital communications consultant to operational divisions, advising on content strategies, engagement approaches, and campaign execution. Ensuring compliance across all digital touchpoints, you will maintain adherence to government guidelines, data protection regulations, and brand standards.
What we are looking for:
Areas of study in Mass Communications, Marketing, Digital Media, English or related field
Minimum 10 years' relevant public & digital communications experience with demonstrated leadership capabilities
Proven experience managing multi-platform social media strategies and crisis communications
Strong understanding of government compliance requirements, data protection, and accessibility standards
Exceptional content creation skills across multimedia formats with a flair for engaging storytelling
Outstanding interpersonal and communication skills with excellent command of English
Only shortlisted candidates will be notified.
About National Parks Board:
At the National Parks Board (NParks), we take pride in conserving our natural heritage and enhancing green spaces for all to enjoy in our City in Nature. We have a multi-talented and highly passionate team that is driven by the goal to create a unique world-class living environment through excellence in biodiversity conservation, greenery and recreation, and veterinary care in partnership with the community. If you share our love for nature and animals, and our zest for innovation and continuous learning, we have the perfect working environment for you.

Skills Required