Job Description

[What the role is]

Deputy Manager (PR & Media)

[What you will be working on]

• Work with academic schools and departments to plan, craft and write/edit thought-leadership pieces for Temasek Polytechnic (TP)
• Strategise with schools and departments on core USPs, key programmes and events for publicity value
• Pitch and promote stories to both digital and mainstream media
• Maintain and grow strong relationships with the media \xe2\x80\x93 both in terms of mainstream and digital content publishers
• Develop and implement publicity campaigns for key announcements such as partnerships, launches and poly-wide events
• Plan annual communications plan to grow awareness of TP\xe2\x80\x99s programmes, successes and events
• Write blog posts, quotes, speeches, media invites and releases, briefing documents and Q&As to maximise media opportunities
• Develop talking points and prepare spokespersons from senior management to student representatives for media interviews
• Offer advice to stakeholders on strategy and tactics to raise TP\xe2\x80\x99s profile across IHLs
• Manage and attend media interviews and media events for TP
• Co-ordinate TP\xe2\x80\x99s crisis management responses and prepare appropriate drawer statements

• Excellent communication skills with at least 8 years of PR and media management experience
• Good eye for story angles, with the ability to think creatively in seeing opportunities for amplification
• Strong writing and editorial skills
• Good track record of generating media coverage
• Close networks with media
• Organisational skills with the ability to multi-task across projects within tight deadlines
• Strategic thinker, familiar with a wide range of media tactics
• Team-player, able to work across work groups and departments within TP

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