Job Description

JOB DESCRIPTION

• Maintain good working relationships with local and international media

• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors

• Execute media placements for hotel through news releases and personal contacts

• Develop business and leisure travel promotions; release to press and/or target audience

• Explore valuable media trades where appropriate

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations

• Maintain photo/electronic library of hotel and all other aspects of hotel

• Maintain and update hotels website

• Monitor news coverage and circulate internally

• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives

• Assist department head in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) including menus, and other F&B collateral materials

• Monitor all printed materials to ensure adherence to corporate identity standards

• Coordinate all special events and promotions with the aim to maximize publicity

• Perform other reasonable duties assigned by the Management

• Minimum 2 years of marcom experience in hotel industry
• Bachelor degree in hotel industry or relevant qualification
• Good command in both speaking and writing in English

• Good presentation and public speaking skills
• Showing strong initiative and creative skills
• Passionate, self-motivated, highly proactive, customer-orientated, cooperative and able to work under pressure
• Proficiency in Microsoft software

Keppel Corporation