Job Description

We are seeking a creative and results-driven Digital Content Creator to join our team. In this role, you will be responsible for developing and executing content strategies that increase brand awareness, engage our target audience, and support lead generation. The ideal candidate is a strong storyteller who can create compelling content across multiple channels, with additional skills in graphic design and video editing considered a strong plus.

Key Responsibilities

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Content Strategy & Planning

Develop and execute content marketing strategies aligned with overall business goals. Research industry trends, customer insights, and competitor activities to guide content direction. Build and maintain an editorial calendar to ensure consistent and timely content delivery.

Content Creation

Write, edit, and produce high-quality content including blogs, whitepapers, case studies, newsletters, landing pages, and social media posts. Collaborate with stakeholders and sales to create multimedia content. Design basic marketing assets (graphics, infographics, visuals) and edit short-form videos to support campaigns (graphic design and video editing skills are a plus). Ensure content reflects brand voice and is optimized for SEO.

Content Distribution & Promotion

Publish and distribute content across websites, social media, email, and partner platforms.

Analytics & Optimization

Measure and analyze content performance to optimize engagement, lead generation, and conversions. Provide insights and recommendations for continuous content improvement.

Collaboration

Partner with marketing, sales, and product teams to create content aligned with business objectives.

Qualifications

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Bachelor's degree in Marketing, Communications, Journalism, or related field. 2-4 years of experience in content marketing, digital marketing, or similar roles. Excellent writing, editing, and storytelling skills. Familiarity with SEO, keyword research, and content optimization. Experience with CMS, analytics tools (Google Analytics, etc.), and marketing automation. * Graphic design (Adobe Creative Suite, Canva, etc.) and/or video editing (Premiere Pro, Final Cut, CapCut, etc.) skills are a strong plus.