Job Description

Job Number 23179611
Job Category Public Relations & Communications
Location The Ritz-Carlton Millenia Singapore, Marina Bay, Singapore, Singapore, Singapore
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

The Digital Marketing and Content Creation Manager is part of an important team that creates and executes property-level communications to our guests. Under the leadership of the Director of Public Relations and Marketing Communications, this role promotes on-brand messaging to customers through digital and social media channels with the goal of strengthening The Ritz-Carlton brand and enhancing its mystique. This role plans and executes the public relations and marketing plans, and activates appropriate channels to drive consumer awareness, increase market share, and brand building.

The Digital Marketing and Content Creation Manager is required to liaise with and cultivate deep partnerships with the regional brand, public relations, digital and marketing teams to effectively market and promote the hotel. This role also gets exposure to balancing traditional and digital marketing, eCommerce activities, to contributing to public relations activations for the hotel through executing strategic media pitches and campaigns, media hosting and gifting, and acting as a consultant to internal departments through offering opinions, creative ideas and insights.

CANDIDATE PROFILE

Education and Experience

• A university degree or equivalent experience in digital marketing and content creation
• A minimum five years of experience
• Adept at using a DSLR and proficient in photo and video editing software (e.g. Adobe Lightroom, Photoshop, Premier Pro etc)
• Passionate about social media platforms and has the ability to create engaging on-brand social content
• Possesses agency, F&B, hospitality, travel or a luxury goods background
• Ability to organise effectively, multi-task and project manage

CORE WORK ACTIVITIES

Digital Marketing

• Partners the Marriott Digital Services account manager to ensure all programme entitlements (SEO, PLUS, Paid Search, METT email campaigns, etc) are fully utilised
• Ensures that content and images on the hotel website and outlet websites are updated and optimised
• Plans and executes the annual email marketing calendar and tracks performance
• Drive direct room bookings through the hotel website
• Manage content and offers on partner sites such as Expedia, Booking.com, Google My Business, Tripadvisor, Chope, Oddle etc to drive awareness and bookings for the hotel and its F&B outlets

Content Creation and Social Media Management

• Plans and executes the social media strategy for the hotel
• Drives fan acquisition on the hotel\xe2\x80\x99s owned social media channels through creating highly engaged, on-brand organic content
• Plans and creates content (photos and videos/reels) for the hotel\xe2\x80\x99s social media channels
• Assists with proactive online reputation management by managing reviews on the hotel\xe2\x80\x99s websites and social media channels
• Vets and leads KOL collaborations

Marketing Communications

• Ensures that all hotel promotions are in keeping with The Ritz-Carlton brand image and reflect the highest level of professionalism in content and presentation
• Supports the execution of the hotel\xe2\x80\x99s marketing activities in conjunction with the annual marketing plan
• Partners with other business units to execute promotions and campaigns to drive total hotel revenue
• Copy writes promotional material and briefs the creative agency on artwork requirements
• Ensures all hotel collaterals are in adherence to The Ritz-Carlton brand voice and in compliance with Brand Standards Audit (BSA)
• Plans and executes hotel photoshoots in accordance with The Ritz-Carlton brand requirements
• Provides marketing subject matter expert consultation to other leaders in the Hotel

Public Relations

• Supports the annual public relations plan to increase public awareness and create a positive perception of the hotel, its restaurants, leisure services, and our Ladies and Gentlemen
• Develops new media/KOL contacts and maintains network of existing media/KOL contacts
• Proactively profiles hotel sponsored events, Community Footprints initiatives and promotional offers
• Supports pull through of impactful PR strategy and activities to drive quality press coverage through media/KOL engagement

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world\xe2\x80\x99s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the \xe2\x80\x9cGold Standards\xe2\x80\x9d of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Marriott