Job Description

"The difference between ordinary and extraordinary is that little

extra

."
If you get chills from that quote and live for luxury brand-building, let's talk. We're a

fast-growing Singapore fragrance house

redefining premium scents for homes and hospitality. As we prepare for international expansion, we need a

visionary Digital Marketing & Brand Manager

to architect our digital dominance.

Compensation & Benefits

Base salary:

S$5,500/month.

Quarterly bonuses:

Up to S$4,500/quarter (S$12,000-18,000/year), tied to performance.

Total potential compensation:

S$78,000-84,000+ annually. Potential for future

equity or long-term incentive options

as the company scales.

Why You'll Love This Role

Lead 360 campaigns for a

beloved local brand with international ambitions.

Shape launches, collaborations, and digital strategies for a

high-growth luxury niche

. Work directly with founders who value

creativity, agility, and data-driven results

. Build a portfolio of standout work across

e-commerce, social, and experiential marketing

.

Your Impact

Strategy & Performance

Plan and execute

pre-launch to post-launch campaigns

(TikTok Shop, Shopee, Lazada, Shopify). Optimise UX, CRO, and sales performance with

data-backed decisions

(ROAS, GA4, Klaviyo). Conduct competitor analysis to refine

brand positioning and creative angles

.

Content & Social Mastery

Lead content strategy for

IG, TikTok, Xiaohongshu

(Little Red Book), ensuring premium storytelling. Collaborate with creators, freelancers, and agencies to

elevate visual and tonal consistency

. Grow our

Xiaohongshu

presence through

UGC, KOL partnerships, and local relevancy

.

Community, Influence & Launches

Grow and manage our

ambassador, affiliate, and UGC pipeline.

Coordinate ambassador and affiliate programs to drive organic reach.

Host brand livestreams

to engage the community, launch products, and deepen brand connection. Lead collaboration and gifting campaigns tailored to luxury positioning.

Brand Collaborations & Events

Lead monthly brand events/collabs (e.g. pop-ups, partner brand collabs). Plan full-funnel campaigns: concept, product integration, engagement, and sales. Ensure all activations are aligned with luxury market standards and deliver positive ROI. Collaborate with partner brands in beauty, fashion, wellness, or lifestyle.

Who You Are

3-5+ years

in digital marketing, content strategy, or campaign management. Experience managing

mid to high-end luxury

or premium lifestyle brands is essential. Experience in

beauty/lifestyle/FMCG products

. Familiarity with

influencer outreach & UGC content

. Deep understanding of multi-channel ecommerce and launch planning. Proficient in Shopify, paid ads (Meta, TikTok), and marketing tools (GA4, Klaviyo, etc.). Analytical mindset with a creative spirit; thrives in a fast-paced, founder-led team. Highly organised, self-motivated, and obsessed with driving results. A natural storyteller who blends creativity with data-driven decision making. Comfortable managing multiple projects in a fast-paced startup environment. Passionate about building brands that resonate and grow sustainably.

Why Join Us?

Lead marketing for a beloved local brand with international ambitions. Build a portfolio of 360 campaigns across luxury, ecommerce, and cultural platforms. Work closely with founders who value creativity, agility, and excellence. Enjoy a collaborative culture that rewards innovation and ownership.

Apply Like a Standout Candidate

Send us:

Your LinkedIn/CV A

90-second Loom video

pitching:
"How you'd make our next launch stop scrolls in 3 seconds"

1-2 campaign samples where

data met creativity

? hello@veloceglobal.com

Priority deadline: 31 July 2025

P.S.

No generic cover letters, impress us with your pitch.

Job Type: Full-time

Pay: $5,500.00 - $7,000.00 per month

Schedule:

Monday to Friday
Supplemental Pay:

Performance bonus
Education:

Bachelor's or equivalent (Required)
Experience:

Digital marketing: 3 years (Required)
Work Location: In person