Plan, develop and implement digital marketing strategies across various platforms to achieve leads generation targets
Work with the sales team to qualify and follow up on all leads
Work with our SEM and SEO specialists to set up, monitor, maintain and provide weekly reports on SEM campaigns to achieve optimal conversion rate and cost per acquisition
Establish, execute and maintain social media marketing and content strategies
Plan and manage budget for all digital campaigns
Conduct ongoing data analysis to identify opportunities and gaps
Manage, monitor and enhance company's website
Prepare monthly marketing performance reports and present to management
Support for events and road show and other ad hoc duties within marketing
Work with the dental team in preparation of marketing material to show clients
Search for trends on dental sector to support client treatment suggestions
Carry out competitive research
Find out about opportunities to provide dental services in collaboration with other organisations
Provide administrative support as and when necessary
Requirements
Degree in Marketing, Media, Mass Communications or a related field
2-5 years of working experience with digital marketing, content marketing and website management is required for this position
Good knowledge of Google Ads, SEO, Facebook, Instagram and LinkedIn best practices
Good understanding of digital marketing KPIs and metrics
Good data interpretation and organizational skills
Good spoken and written communication skills
Good knowledge of social media and online landscape
Able to multi-task and work independently with minimum supervision
Timeline driven
Job Highlights
* 5 Day Work Week
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