Job Description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate must have a passion for all things marketing and technology. You should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Key Responsibilities:

Assist the team in the development of the overall digital marketing strategy Implement and manage digital marketing activities and campaigns across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software Manage the creation of relevant and engaging digital content for publishing onto various digital platforms Set up conversion, pixel, and event tracking on the website and across various digital platforms Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Analyze digital marketing analytics reports and share insights with the team to develop optimization plans Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team Support BD and Sales strategies to achieve sales growth Support overseas marketing activities such as seminars, tradeshows, exhibitions etc

Job Requirements:

With more than 3 years of experience as Digital Marketing BSc/BA in marketing or relevant field Excellent understanding of digital marketing concepts and best practices Good knowledge of all different digital marketing channels Good knowledge and hands-on experience with SEO/SEM, Google Analytics and CRM software Excellent command of written and spoken English Skills and experience in creative content writing Analytical mindset, critical thinking and problem-solving skills Experience with graphic and editing software like Adobe Photoshop and Premiere pro, Canva, etc Team player and has excellent communication and interpersonal skills Sense of ownership and pride in your performance and its impact on a company's success Experience in e-commerce platform would be favourable
Please indicate your current and expected salary in your resume.*