Job Description

Bethesda Medical Centre, a leading and expanding healthcare company looking for individuals who possesses skills and interests in Digital Marketing to aid and furnishing more information to the public.

In this position, you will support senior marketing manager and be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand\xe2\x80\x99s influence while also increasing brand loyalty and awareness.

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO Search Engine Optimisation, SEM Search Engine Marketing, social media, Email, Mobile, Display)
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Planning and managing our social media platforms
• Coordinating with advertising and media experts to improve marketing results
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Identifying the latest trends and technologies affecting the medical industry
• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans
• Evaluate important metrics that affect our website traffic, service quotas and targeted audience
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Overseeing and managing all marketing aspect, contest, promotions, and other digital projects